250: How to Solve a PR Crisis
SPEAK LIKE A CEO25 Jul 2024

250: How to Solve a PR Crisis

How do you handle a PR crisis that could jeopardize your business? This week, Oliver Aust joins Gloria Chou in this episode of “Small Business PR,” to discuss strategies for dealing with PR crises and creating buzz on a budget. Oliver shares his extensive experience in crisis communication and creative PR campaigns. He provides actionable tips for how small businesses can prepare for inevitable crises, from negative reviews to cyberattacks, and highlights the importance of having a crisis communication plan. Learn how to implement the triple A's—Acknowledge, Apologize, Act—while avoiding the three D's—Deny, Diminish, Deflect. Discover powerful PR tactics to build buzz around your brand, even with limited resources. Oliver's lessons provide small businesses with practical tools to find their way through tough times, turning challenges into opportunities for growth and visibility. Tune in for your crisis communication strategy and know how to make your message stand out. Get the free Speak Like a CEO newsletter to become a top 1% communicator: https://www.eoipsocommunications.com/newsletter/ Connect with Gloria Chou: https://www.instagram.com/gloriachoupr https://www.linkedin.com/in/gloriaychou

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Episoder(356)

7 Signs You're a Weak Speaker (And How to Fix Each One)

7 Signs You're a Weak Speaker (And How to Fix Each One)

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15 Jul 12min

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The Secret Forces That Make People Listen to You

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24 Jun 10min

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17 Jun 22min

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10 Jun 31min

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27 Mai 25min

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