254: How to 10X Your Story. Michael Margolis
SPEAK LIKE A CEO22 Aug 2024

254: How to 10X Your Story. Michael Margolis

Why is it so hard for disruptive technologies to be accepted? This week, Oliver is joined by Michael Margolis, author of “Story 10X”, a leading advisor to many of the world’s largest tech companies and one of the world’s preeminent experts in storytelling, to discuss the science of change and the power of narrative. Change can often feel like an assault on identity, triggering defensive reactions. Our nervous system's biochemical responses—cortisol, dopamine, and oxytocin—play a key role in this resistance. This resistance can be overcome by learning the importance of shifting from a problem-solution framework to a possibility-obstacle approach. While stories are individual events with a clear beginning, middle, and end, narratives are overarching concepts that provide a framework for these stories. This understanding helps leaders shape the bigger picture and create shared language and motivation. Expect to learn how communication can be your superpower amongst the mess of change, and how you can use narrative to provide context and emotion, making your messages more impactful. If you're looking to improve your communication skills, especially in times of change, I have 3 live workshops coming up in the coming weeks, so make sure you are subscribed to the SLACEO newsletter: https://www.eoipsocommunications.com/newsletter/

Episoder(345)

NASA Framework Winning Big Budgets Revealed

NASA Framework Winning Big Budgets Revealed

Most leaders think their idea will win on merit. It won't. Even NASA could not get funding for a $100 million mission to measure air pollution from space. Not because of the science, but because no...

30 Apr 42min

$500,000 Newsletter Side Hustle by $30M CEO! The Storytelling Strategy Powering Beehiiv

$500,000 Newsletter Side Hustle by $30M CEO! The Storytelling Strategy Powering Beehiiv

Every platform eventually turns on the brands that built on it. The leaders winning now aren't begging algorithms for reach – they're owning their audience directly. Tyler Denk is doing exactly tha...

23 Apr 36min

320: AI Can Make You MORE Authentic… Or Instantly Destroy Trust

320: AI Can Make You MORE Authentic… Or Instantly Destroy Trust

Most leaders avoid AI entirely or let it do all their work. Both are destroying their credibility. In this episode, Oliver sits down with Allison Shapira, Harvard lecturer and author of AI for the Au...

16 Apr 31min

319: How to Nail the First Minute of Any Conversation

319: How to Nail the First Minute of Any Conversation

Meetings, emails, conversations – the reason they all break down is the same: we get the first minute wrong. Chris Fenning, author of The First Minute, literally wrote the book on how to get that f...

9 Apr 39min

318: How the World’s #1 Executive Coach Builds Elite Leaders

318: How the World’s #1 Executive Coach Builds Elite Leaders

Boards are now asking one question about every CEO candidate: are they coachable? Scott Osman and Jacquelyn Lane, leaders of 100 Coaches, pull back the curtain on how elite coaching actually works: w...

2 Apr 36min

How to Present to Audiences & Become a Top 1% Presenter

How to Present to Audiences & Become a Top 1% Presenter

Get the Presentation Planner: https://eo-ipso-comms.kit.com/presentation-planner Most leaders spend hours preparing presentations that get mediocre results. They stare at PowerPoint, fill slides with...

26 Mar 46min

316: Why Leaders Feel Surrounded by Idiots (The 4 Personality Types)

316: Why Leaders Feel Surrounded by Idiots (The 4 Personality Types)

Here's a hard truth: the people you think are idiots think the exact same thing about you. In this episode, Thomas Erikson, bestselling author of Surrounded by Idiots, helps us answer the question: a...

19 Mar 39min

315: Why You Stop Short of the Top 1% (Even When You’re Motivated)

315: Why You Stop Short of the Top 1% (Even When You’re Motivated)

Beliefs can limit us – or liberate us. And most of us are still carrying a few that stop us short of reaching our goals.  Our guest Nir Eyal helps us identify and overcome the limiting beliefs that h...

12 Mar 43min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-pa-konto
pengesnakk
pengepodden-2
finansredaksjonen
morgenkaffen-med-finansavisen
liberal-halvtime
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
utbytte
rss-skravla-gar
livet-pa-veien-med-jan-erik-larssen
rss-markedspuls-2
rss-sunn-okonomi
lederpodden