SPEAK LIKE A CEO5 Sep 2024

256: From Resistance to Results: The Secret Ingredient to Win Over Your Team. Frank Wolf

When you manage change within a company, the pressure is on. The future of the business may be at stake. So what do you do when your company’s change programs fall flat? This week, Oliver Aust is joined by Frank Wolf to discuss the best approaches to leading organizational change and building a strong narrative. Frank Wolf is the co-founder of Staffbase, a leading employee communication platform used by global brands like Adidas, DHL and Domino’s. As one of THE experts in the world on future trends in communications, Frank is the author of The Narrative Age: How Leaders can Inspire Change in a Polarized World. The secret ingredient to win over your team? Narratives. But you have to know how to use them, how they are different from stories and which mistakes to avoid. For instance, when dealing with change, often leaders focus solely on the new narrative, which can leave the team feeling left behind and misunderstood. Frank also talks us through the importance of understanding the existing narrative map and ensuring that no employee is left behind. He shares the key reasons why most change processes fail and how leaders can successfully guide their teams through transformation. Tune in to gain valuable knowledge on turning resistance into results. If you're looking to improve your communication skills, Oliver has a live Presentation Secrets Workshop coming up, so make sure you are subscribed to the Speak Like a CEO newsletter: https://www.eoipsocommunications.com/newsletter/

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