#443 - How to Keep it Simple When Selling to Execs | Morgan Melo

#443 - How to Keep it Simple When Selling to Execs | Morgan Melo

🎁 Save $50 — Get our step-by-step discovery video course for just $249 with code PODCAST https://www.30mpc.com/course/discovery-course -- FOUR ACTIONABLE TAKEAWAYS Assume your buyer has 60 seconds to pitch your product internally. When sending recaps or justification materials, skip the deck—send 2–3 crisp bullets that clearly communicate the top reasons to buy. Reset the agenda mid-call if needed. If a buyer jumps straight into content or things go off the rails, pause and suggest how to best use the remaining time. This keeps the call focused and productive. Use a “vibey demo” to open, then do deeper discovery later. Morgan starts with a product overview to spark curiosity, then uses the second call to dig into what resonated and why—leading to richer discovery. Reverse-engineer problems from product interest. When a buyer reacts positively to a feature, follow up with, “People usually want that because they’re struggling with X or Y—what’s going on in your world?” PATH TO PRESIDENT’S CLUB Strategic Account Director @ Pave Enterprise Account Executive @ Pave Healthcare & Life Science Account Executive @ Carta Client Strategist @ PwC RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Episoder(598)

This Cold Call Opener Has a 50% Success Rate | Bite-Sized Tactics

This Cold Call Opener Has a 50% Success Rate | Bite-Sized Tactics

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#497 - Get Past ANY Gatekeeper with This Proven Cold Call Script

#497 - Get Past ANY Gatekeeper with This Proven Cold Call Script

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#496 - 8 Powerful Lessons That Separate Good Sales Leaders from ELITE Ones

#496 - 8 Powerful Lessons That Separate Good Sales Leaders from ELITE Ones

Leadership in sales isn’t just about hitting quota — it’s about building standards, setting culture, and developing people. In this episode, the hosts share 8 hard-earned sales leadership lessons that...

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How To Handle ANY Objection On A Cold Call: 3 Steps | Bite-Sized Tactics

Armand covers the 3 steps to handling any objection using the Mr. Miyagi Method. Here’s the magic framework: Agree with the objection to remove the pressure of the sale. Incentivize conversatio...

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#495 - The #1 Negotiation Principle That Makes Your Buyer Commit FIRST

#495 - The #1 Negotiation Principle That Makes Your Buyer Commit FIRST

Too many sellers give discounts before securing commitments, leaving deals vulnerable and dragging negotiations on for weeks. In this episode of 30 Minutes to President’s Club, we show you how to exec...

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#494 - 6 PROVEN AI Sales Automations That Feel Like MAGIC | Yoni Tserruya

#494 - 6 PROVEN AI Sales Automations That Feel Like MAGIC | Yoni Tserruya

Sales pros spend too much time on admin instead of selling. In this episode, Yoni Tserruya, CEO of Lusha, reveals six high-impact ways to automate your sales process so you can spend more time buildin...

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Use This Cold Email Sequence to 3x Your Replies in 2025 | Bite-sized Tactics

Use This Cold Email Sequence to 3x Your Replies in 2025 | Bite-sized Tactics

70% of replies happen after email #1. Here’s a simple, repeatable multi-channel sequence (email + phone + social) that drives double-digit contact rates without spamming. Jason Bay's KISS (Keep It S...

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#493 - Use This Sales VOICEMAIL Trick to Double Your Email Replies

#493 - Use This Sales VOICEMAIL Trick to Double Your Email Replies

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