402: Earning $30M per Year from Temporary Tattoos with Tyler Handley of Inkbox

402: Earning $30M per Year from Temporary Tattoos with Tyler Handley of Inkbox

Tyler Handley and his brother started Inkbox to discover if they could make temporary tattoos better. After a research trip to Panama, a successful Kickstarter campaign, lots of chemistry, and 7 years of brand-building, Inkbox has become standard for semi-permanent tattoos generating $30M in revenue per year. Recently, Bic acquired the brand for $65M, which will help bring Inkbox to an international market and beyond. Listen to Tyler and Nathan discuss: How Inkbox started from $10K that a friend inherited Visiting Panamanian tribes who use fruit die in ceremonial body art Why they hired a chemist to extract a molecule The dynamic of working with his brother Braden How they raised $1.2M through a Kickstarter campaign Adding the tattoo customization and working with 650 different artists to create designs Collaborations with BTS, Post Malone, and poet Rupi Kaur And much more direct-to-consumer startup advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Episoder(596)

506: I Ignored Investors and Built a $975M Company | Joe Thomas

506: I Ignored Investors and Built a $975M Company | Joe Thomas

An investor told Joe Thomas and his co-founders that they could exit to Salesforce for millions if they made their video recording software for sales teams. Thomas and his co-founder said no. Instead,...

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505: “The Bear” Inspired Restaurant Owner on Anger as Fuel | Will Guidara

505: “The Bear” Inspired Restaurant Owner on Anger as Fuel | Will Guidara

How do you go from dead last to the No. 1 restaurant in the world? By channeling your anger. Listen to Nathan Chan and restaurateur-founder Will Guidara discuss the strategy behind making Eleven Madis...

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504: The State of Email Marketing in 2024 | Email Expert Chase Dimond

504: The State of Email Marketing in 2024 | Email Expert Chase Dimond

Email is still the highest converting and cheapest marketing channel for ecommerce. But how can you scale your program, protect against unsubs, and stay engaged with your audience? Ecommerce email mar...

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503: The Billion Views YouTuber You’ve Never Heard Of | Justin Flom

503: The Billion Views YouTuber You’ve Never Heard Of | Justin Flom

From the age of two, Justin Flom has performed magic tricks. But the trick he never expected to do was turn a performance career into a social entertainment empire. In 2020, the pandemic forced Flom t...

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502: Stop Sending Thank You Cards with Products | Anaita Sarkar

502: Stop Sending Thank You Cards with Products | Anaita Sarkar

Including thank you cards in your packaging could hurt your business. Find out why from Hero Packaging’s Anaita Sarkar as she discusses the myths around sustainable and eco-friendly packaging with Nat...

8 Mar 202440min

501: Neil Patel Thinks Free Products Are the Best Marketing Tactic

501: Neil Patel Thinks Free Products Are the Best Marketing Tactic

Marketing is expensive. But you can get your brand in front of people much cheaper–by giving something away for free. In Neil Patel’s return to the podcast, he’ll share lessons from years of marketing...

2 Mar 202438min

500: Horror Stories and Surprises from 500 Interviews | Nathan Chan AMA

500: Horror Stories and Surprises from 500 Interviews | Nathan Chan AMA

Forgetting to hit record, the power going out, meeting heroes, and gaining friends. 500 episodes in, and Nathan Chan is still hungry for the next open-book conversation. In a special 500th episode of ...

23 Feb 202443min

498: He Lost Millions in Facebook Stock Then Built a $300M Tech Company | Noah Kagan

498: He Lost Millions in Facebook Stock Then Built a $300M Tech Company | Noah Kagan

If Noah Kagan hadn’t gotten fired at Facebook, his stock would be worth millions. But he wouldn’t have it any other way. In his return to the podcast, Kagan and Nathan Chan commiserate over shared fou...

16 Feb 20241h 5min

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