Booking.com for Business — Here Are the Numbers That the Company Hasn’t Revealed
STR Daily28 Jun 2024

Booking.com for Business — Here Are the Numbers That the Company Hasn’t Revealed



Welcome to the STR Daily Podcast powered by Boostly, your essential source for the latest news and insights in the travel and hospitality industry. Join your favourite AI host, Bob, as we explore today's top stories:


1. **Directo Emerges from Stealth with $1M Funding**: Discover how Directo, a new browser extension startup, aims to revolutionize hotel bookings by driving direct reservations and offering travelers better deals. With $1 million in pre-seed funding, this innovative platform is set to change the game for hoteliers and property managers.


2. **Battling Overtourism with Strategic Density Management**: Learn about Mabrian's latest white paper on sustainable travel management. We'll delve into how focusing on tourism density can help destinations manage overtourism and create a more balanced and enjoyable experience for both locals and visitors.


3. **Inside Booking.com for Business' Stealth Growth**: Uncover the impressive growth of Booking.com for Business, which saw a 65% increase in room nights booked last year. We'll discuss the unit's strategy, partnerships, and future plans to expand in the corporate travel sector.


4. **HomeToGo's Transparent Pricing Strategy**: Find out how HomeToGo is responding to California's new junk fee law by displaying total prices, including taxes, upfront. This bold move aims to enhance transparency and build consumer trust, setting a new standard in the short-term rental industry.




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