Get more sales from your sales page
Today, we’re diving into a topic that can feel a little intimidating, even for the most experienced business owners—sales pages. If the idea of writing one makes you break out in a cold sweat, you’re ...
27 Feb 202555min
Why I'm Digging In Deep To Substack
Shifting from LinkedIn to Substack: Why I’m Making the MoveI’ve been rethinking where I put my energy when it comes to content creation. For a long time, LinkedIn has been a big part of my strategy—it...
20 Feb 202519min
Marketing psychology: Hitting them where they care with audience schemas
Ever put a marketing message out there, sure it was going to hit the mark, only to have it completely flop? You know your customer needs what you offer, but they’re just not getting it. That might be ...
13 Feb 202518min
Getting Sales from an Email Sequence with Tiffany Bartlett
We sit down with Tiffany Bartlett, an email marketing specialist, or as she likes ot say, a "Welcome Sequence Scientist." Tiffany shares her journey from the science field to mastering email marketing...
6 Feb 202555min
The IKEA Effect – How to Use It to Boost Customer Loyalty
Ever wondered why that tricky IKEA bookshelf you built has a special place in your heart? Or why people rave about their HelloFresh meals? That’s the IKEA effect in action—valuing something more becau...
6 Feb 202520min
Confident Content: What Lifestyle is Your Marketing Growing For You?
Do you ever stop to think about the lifestyle your business is carving out for you? Is it the one you dreamed of when you first started, or has it taken on a life of its own? This episode is all about...
10 Okt 202420min
Evergreen Content: Should You, Would You and Will You?
There was a time when I thought evergreen content was lazy, and the worse option for small business owners. Now I teach it because I know it not only makes content marketing more manageable, but also ...
3 Okt 202420min
