👙 “Final Hoot” — Hooters’ Re-hooterization. Facebook’s OG makeover. Canada’s WWII housing solution.
The Best One Yet2 Apr 2025

👙 “Final Hoot” — Hooters’ Re-hooterization. Facebook’s OG makeover. Canada’s WWII housing solution.

The Hooters founders are buying it outta bankruptcy… but did you know Hooters once had an Airline?

Facebook is going back to the OG version… Because the Social Network became a Stranger Network.

Canada’s using a WWII playbook to fix their housing crisis… and it’s inspired by Long Island and Everything Bagels.


$AAPL $META $EAT


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… 📱iPhone: The Device Steve Jobs Didn’t Want to Build.


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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Episodes drop weekly. It’s The Best Idea Yet.


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Episoder(1626)

Urban Outfitters launches subscription clothing rental. Tesla hits a 3-year low. And JCPenney’s “graceful shrinking”

Urban Outfitters launches subscription clothing rental. Tesla hits a 3-year low. And JCPenney’s “graceful shrinking”

Tesla stock hit a 3-year low this week after one analysts’ aggressive dystopian imagery. Urban Outfitters is trying on its best Rent the Runway impression, whipping out a new clothing rental business ...

22 Mai 201914min

Sprint/T-Mobile dating drama, chip shares plummet, and Mary Meeker invests in our “Unicorn of the Day”

Sprint/T-Mobile dating drama, chip shares plummet, and Mary Meeker invests in our “Unicorn of the Day”

Telecom icons T-Mobile and Sprint were supposed to enjoy a $26B merger relationship, but now it may be off — And that halted trading in Sprint stock. Chip-makers like Nvidia and Advanced Micro Devices...

21 Mai 201917min

Away suitcases becomes a “Brand-icorn,” Amazon’s airport and food delivery moves, and John Deere = Trade War

Away suitcases becomes a “Brand-icorn,” Amazon’s airport and food delivery moves, and John Deere = Trade War

Amazon made 2 major moves into delivery and shipping by investing in Deliveroo and breaking ground on its own 100-plane airport. Luggage startup Away hit a $1.4B valuation to become our “Brand-icorn o...

20 Mai 201917min

Pinterest’s 1st earnings report, TikTok’s is top downloaded app (again), and a brand new stock exchange is coming to markets

Pinterest’s 1st earnings report, TikTok’s is top downloaded app (again), and a brand new stock exchange is coming to markets

There’s a theme to Pinterest’s first ever earnings report: Slowing. TikTok is the Chinese app that just hit 5 straight quarters as the most-downloaded in the app store. And Long Term Stock Exchange is...

17 Mai 201915min

LaCroix sparkling water drops, Amex acquires Resy, and Americans stop having as many babies

LaCroix sparkling water drops, Amex acquires Resy, and Americans stop having as many babies

To get into your weekend calendar, Amex acquired restaurant reservation app Resy to make perks way more Millenniall-y. LaCroix is owned by National Beverage Corp, whose shares fell 7% this week as ana...

16 Mai 201916min

Match launches date coaching, Ralph Lauren’s Gen-Z moves, and Walmart’s 1-day free shipping reveal

Match launches date coaching, Ralph Lauren’s Gen-Z moves, and Walmart’s 1-day free shipping reveal

Ralph Lauren shares dropped even though its latest marketing moves are winning Gen Z. Dating app icon Match announced a new coaching hotline to get you to date #2. And the “Free Shipping Wars” of Walm...

15 Mai 201915min

Peloton takes down Flywheel, Supreme Court says you can sue Apple, and the “Unsexy Companies of the Day”

Peloton takes down Flywheel, Supreme Court says you can sue Apple, and the “Unsexy Companies of the Day”

Spin studio chain Flywheel has been taken over by one of its investors because it’s losing the fitness wars to tech-focused Peloton bikes. Apple fell on word from the Supreme Court it can be sued over...

14 Mai 201916min

LIVE from NYSE for Uber’s IPO, Rihanna’s LVMH luxury launch, and how the newest tariffs affect you (they will)

LIVE from NYSE for Uber’s IPO, Rihanna’s LVMH luxury launch, and how the newest tariffs affect you (they will)

We hit the floor of the New York Stock Exchange to cover Uber’s IPO for you — Here’s what we saw. For the first time in over 30 years, luxury design powerhouse LVMH is launching its 1st house from scr...

13 Mai 201915min

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