👙 “Final Hoot” — Hooters’ Re-hooterization. Facebook’s OG makeover. Canada’s WWII housing solution.
The Best One Yet2 Apr 2025

👙 “Final Hoot” — Hooters’ Re-hooterization. Facebook’s OG makeover. Canada’s WWII housing solution.

The Hooters founders are buying it outta bankruptcy… but did you know Hooters once had an Airline?

Facebook is going back to the OG version… Because the Social Network became a Stranger Network.

Canada’s using a WWII playbook to fix their housing crisis… and it’s inspired by Long Island and Everything Bagels.


$AAPL $META $EAT


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… 📱iPhone: The Device Steve Jobs Didn’t Want to Build.


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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Episodes drop weekly. It’s The Best Idea Yet.


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Episoder(1622)

✈️ “Living Inheritance” — Multigenerational vacations. The Oscars’ YouTubification. Santa Claus’ $11T biz. +Connecticut’s Hallmark boom.

✈️ “Living Inheritance” — Multigenerational vacations. The Oscars’ YouTubification. Santa Claus’ $11T biz. +Connecticut’s Hallmark boom.

YouTube won the rights to the Oscars… because everyone’s fighting for the Living Room TV.New travel trend? “Cousins Vacations”... Grandparents, parents, & kids spending the inheritance.The business of...

18 Des 202522min

💳 “America’s Fave Gift” — Gift Cards’ surge. White House’s Tech Force. Zillow’s Name-Yo-Price. +Uber Eats Wrapped.

💳 “America’s Fave Gift” — Gift Cards’ surge. White House’s Tech Force. Zillow’s Name-Yo-Price. +Uber Eats Wrapped.

1.6% of the US economy is Gift Cards… And 1 outta 7 of you will get a Starbucks one.The White House launched Tech Force... $200K/yr sabbatical to make the DMV run like Airbnb.Zillow’s getting zucked b...

17 Des 202521min

🎷 “Bubl-ionaire” — Michael Bublé Christmas. iRobot’s RIP. J.Crew’s Ath-ski-surewear. +AI Barbie.

🎷 “Bubl-ionaire” — Michael Bublé Christmas. iRobot’s RIP. J.Crew’s Ath-ski-surewear. +AI Barbie.

Michael Bublé is the top grossing musician every December… Here's how he won Christmas music.iRobot filed for bankruptcy… and the Roomba maker’s life story is Forest Gumpian.Skims, Alo Yoga, & J Crew ...

16 Des 202521min

💚 “Grinchonomics” — The Grinch’s anti-brand. Zegna’s $1K sneaker. Carvana’s crazy stock. +Dreidel Rally

💚 “Grinchonomics” — The Grinch’s anti-brand. Zegna’s $1K sneaker. Carvana’s crazy stock. +Dreidel Rally

The Grinch is now the top-selling IP of the holidays… Because consumers prefer the anti-hero.Zegna’s $1,100 sneaker makes $160M/year… because the ultimate luxury is slooooooow.Carvana is officially th...

15 Des 202522min

🐭 “WaltGPT” — Disney’s OpenAI deal. SpaceX’s $1 Trillion IPO. Savannah Bananas Interview. +Waymo backseat baby

🐭 “WaltGPT” — Disney’s OpenAI deal. SpaceX’s $1 Trillion IPO. Savannah Bananas Interview. +Waymo backseat baby

Disney invested $1 Billion in OpenAI… And licensed its top 200 characters to Sora.Elon Musk confirmed SpaceX plans to IPO in 2026… but it’s all about the SpaceX logo on a t-shirt.The Savannah Bananas ...

12 Des 202522min

🥔 “Surge Potato Pricing” — Instacart’s personalized pricing. Utah’s for-profit football. Australia’s teen insta-ban. +In-N-Out’s 67.

🥔 “Surge Potato Pricing” — Instacart’s personalized pricing. Utah’s for-profit football. Australia’s teen insta-ban. +In-N-Out’s 67.

Instacart is testing different prices for different people... It’s Personalized Pricing.University of Utah athletics just sold to PE for $500M… Wall Street is now the Quarterback.Australia banned soci...

11 Des 202521min

👰 “r/bride” — Reddit’s wedding surge. 401k “Modest Millionaires”. Farmer’s $12B bailout. +Pickle pop.

👰 “r/bride” — Reddit’s wedding surge. 401k “Modest Millionaires”. Farmer’s $12B bailout. +Pickle pop.

Reddit’s wedding planning surge explains why the stock has 5X’d.1k millionaires are minted everyday from 401ks… Here's our 3-step financial advice.America’s farmers got a $12B Soybean Bailout… while C...

10 Des 202520min

🍦 “Fo-Sho” — 16 Handles’ return. Paramount’s hostile takeover. Sephora’s football strategy. +Bieber’s iPhone diss.

🍦 “Fo-Sho” — 16 Handles’ return. Paramount’s hostile takeover. Sephora’s football strategy. +Bieber’s iPhone diss.

Paramount is messing with Netflix’s Warner Bros Deal... It’s a Hostile Takeover.Sephora’s sales are all-time-high’ing… because beauty is a game of inches.16 Handles frozen yogurt is back… Because Froy...

9 Des 202521min

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