#137 China’s digital ecosystems, home grown brands and the role of Flexpats in building the future of retail with Ashley Dudarenok

Learn about Chinese digital ecosystems and brands from Ashley Dudarenok, a “guru on digital marketing and fast-evolving trends in China” as hailed by Thinkers50. We dive into topics such as China’s digitalisation, naturalising as a Chinese national, domestic and global brand competition in the country, working for Chinese brands abroad, and more. · About the Chinese digital ecosystem · How to apply such a digital ecosystem in other markets · How to enter and compete in China as international brands · How Flexpats can add value for international brands · How Chinese professionals can learn to have a broader strategic horizon beyond just China · How Chinese brands are going global · How Flexpats can work with Chinese brands abroad Ashley and her team are hosting a China DIGITAL+ SUMMIT in Shanghai on 18th October 2023. The summit is centered around these 3 themes: customer centricity, emerging technologies, and the future of retail. It’s a must-attend event for all marketing, retail, and tech leaders focused on China. The summit will feature 20+ speakers delivering actionable insights on digital China and accommodate 300+ industry professionals from KOLs, prominent brands, tech companies, agencies and more. Join Ashley and LOTS of China Flexpats on18th October in Shanghai. Grab your tickets here https://chinadigitalsummit.com. Ashley Dudarenok is a serial entrepreneur, award-winning digital marketing professional and author. She is the founder China digital consultancy ChoZan 超赞 and a digital marketing agency Alarice. She is also an author of 10 bestselling books on Digital China. She has both a deep theoretical knowledge of China’s digital landscape development and is immersed daily in the market, observing and applying what works for business. More about Ashley and here work at www.ashleydudarenok.com Follow Ashley on LinkedIn for a daily dose of China digital insights https://www.linkedin.com/in/ashleydudarenok/ Check out her videos on YouTube: www.youtube.com/c/ashleydudarenok ____ Related episodes: 135 China Marketing for Brand success in China 122 Social Media Branding 113 Young China - Chinese companies going global 103 German Beer Branding Contact Francis (Wechat: Flexpat2020) if you want to join our Flexpat wechat community