753 | SEO Week 2025: Shaping the Future of Search with AI and Digital Strategies

753 | SEO Week 2025: Shaping the Future of Search with AI and Digital Strategies

This is going to be big.

SEO Week 2025 is happening at the end of this month!.

Held from April 28th to May 1st in New York City, this conference brings together a powerhouse of 40+ speakers to discuss the seismic shifts in SEO, including generative AI and its profound implications on search dynamics.

Join Erin Sparks, Garrett Sussman, and Mike King as they share tales from the frontlines of SEO innovation. The conference is set to be groundbreaking. Thematic days are focused on the Science, Psychology, Ecosystem, and Future of SEO.

Special guest Will Critchlow joins us with his fascinating take on how AI-powered searches are subtly yet drastically altering E-commerce strategy, giving a sneak peek into what to expect at the NYC event. Hold on tight because this isn't just a conference—it's a seismic shift poised to redefine SEO.

Lily Ray, JR Oakes, and Jori Ford join the show and share a bit of their presentations that will happen at the conference. Get their takes on how important this conference is set to be!

Ready to transform your SEO perspective? Tune in for the full scoop on how to snag a ticket, and don't miss the chance to join us and the leading minds in search at this one-of-a-kind event!

We have a free, full-week ticket giveaway for SEO Week! Simply share the EDGE of the Web LinkedIn post to enter a raffle for a full ride to the biggest SEO conference in recent history!

Key Segments:

[00:00:34] Introducing SEO Week: April 28 - May 1

[00:01:13] Mike King and Garrett Sussman of iPullRank

[00:01:33] What is Different about this Conference?

[00:03:58] Themes of the Conference

[00:05:17] Speaker Insight: Will Critchlow, Ecommerce SEO

[00:14:26]  SEO Week: Cindy Krum

[00:15:19] SEO Week: Tom Critchlow

[00:15:57] Speaker Insight: Lily Ray, History of Google

[00:21:32] EDGE of the Web Ticket Giveaway! $1200 Value

[00:24:54] SEO Week: Wil Reynolds

[00:25:28] Speaker Insight: JR Oakes, LLMs and AI

[00:26:15] SEO Week: Crystal Carter

[00:35:01] SEO Week: Aleyda Solis

[00:38:26] Speaker Insight: Jori Ford, Crawler Logs for SEO

[00:48:26] SEO Week: Ross Simmonds

[00:49:11] SEO Week: Devin Bramhall

[00:50:32] Mike King: Relevance Engineering

[00:55:00] The SEO Gestalt - Learn about it in New York

[00:58:07] Some of the Line Up of Speakers

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Resources:

SEO Week

EDGE of the Web LinkedIn page (for the giveaway!)

Episoder(843)

762 | SEO News from the EDGE | Week of 6.2.2025

762 | SEO News from the EDGE | Week of 6.2.2025

WordPress hits play after a messy pause, but is it too little, too late for the CMS giant? Meanwhile, Google's AI experiments are changing the rules for email marketing, local search, and desktop Disc...

6 Jun 202554min

761 | Disrupt or Die: Leveraging Authenticity and Awe w/ Mark Schaefer

761 | Disrupt or Die: Leveraging Authenticity and Awe w/ Mark Schaefer

Mark Schaefer returns to EDGE of the Web to share his vision of marketing's future in an AI-saturated landscape. With a blend of insight and candor, Mark tackles the evolution of social media, the ris...

31 Mai 202537min

760 | Social News from the EDGE | Week of 5.12.2025

760 | Social News from the EDGE | Week of 5.12.2025

CTR Secrets and Social Shakeups It's another jam-packed ride on EDGE of the Web as Erin is joined by Duncan Alney of Firebelly to discuss News in Social this week. With Google hyping up AI Overviews b...

14 Mai 202550min

759 | Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez

759 | Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez

Curious where your website visitors are really clicking—or rage-clicking? On this week's EDGE of the Web, SEO expert Celeste Gonzalez returns to break down how heatmaps and session recordings are tran...

14 Mai 202539min

758 | SEL News from the EDGE | Week of 5.5.2025

758 | SEL News from the EDGE | Week of 5.5.2025

This week, Erin Sparks and Jacob Mann are joined by Danny Goodwin, editorial director at Search Engine Land, for a special "News from the News" edition. They dive into the sharp rise of Google Ad cost...

5 Mai 202549min

757 | User Behavior from Heatmaps w/ Celeste Gonzalez

757 | User Behavior from Heatmaps w/ Celeste Gonzalez

Celeste Gonzalez, Director of Rue Labs at Rickety Roo, joins EDGE to explore how heat maps and user behavior tracking are transforming SEO strategy. She walks through Microsoft Clarity's suite of tool...

28 Apr 202539min

756 | AI/SEO News from the EDGE | Week of 4.21.2025

756 | AI/SEO News from the EDGE | Week of 4.21.2025

Advertisers are bailing on TikTok as another U.S. ban looms, shifting dollars to Meta while creators scatter to backup platforms. Meanwhile, Google credits Gemini for nuking 240 million spammy reviews...

21 Apr 202538min

755 | Understanding DMA's Effect on Local SEO in a Zero-Click Landscape

755 | Understanding DMA's Effect on Local SEO in a Zero-Click Landscape

SEO veterans Mike Blumenthal, Greg Sterling, and David Mim continue exploring the pressing questions surrounding Google's role as a utility and its evolving platforms. Focusing on the European search ...

17 Apr 202546min

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