⚔️ “Wakanda got Tariff’d” — Trade War’s nuclear fallout. White Lotus’ drip strategy. Coach’s dwell time.

⚔️ “Wakanda got Tariff’d” — Trade War’s nuclear fallout. White Lotus’ drip strategy. Coach’s dwell time.

White Lotus’ szn finale is Sunday… and HBO’s drip strategy is beating Netflix’s drop.

The best way to understand Trump’s trade war nuclear bomb?... The $324 iPhone tariff.

Coach’s handbag stores are adding ice cream bars?... Because “dwell time” leads to “sell time.”

Plus, Buffalo Wild Wings invented March Madness smart-glasses that beat Apple’s Vision Pro…


$WBD $NFLX $TPR $AAPL $NKE $SPY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… 📱iPhone: The Device Steve Jobs Didn’t Want to Build.


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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Episoder(1653)

☎️ “No you hang up!” — Landlines’ comeback. SharkNinja’s influencer army. The Fed’s D-Day. +Nike/Nobu Sushi Club.

☎️ “No you hang up!” — Landlines’ comeback. SharkNinja’s influencer army. The Fed’s D-Day. +Nike/Nobu Sushi Club.

Landline phones are making a comeback, led by the brand Tin Can… and it’s because of Millennial parents.SharkNinja sells gadgets in 35 categories… and pays influencers $700M to promote them..The Feder...

18 Sep 202523min

👁️ “eyePhone” — Zuck’s screen-in-lens glasses. Kodak’s renaissance moment. Quarterly Earnings psych. +Treadmill trends.

👁️ “eyePhone” — Zuck’s screen-in-lens glasses. Kodak’s renaissance moment. Quarterly Earnings psych. +Treadmill trends.

Meta leaked that they’re launching new smart glasses today… with a screen on the lens. Kodak is back with a camera that sold out… thanks to Labubu dolls.Trump wants to end quarterly earnings… So we’ll...

17 Sep 202523min

👢 “ChatGP-She” – AI’s female flip. Robinhood’s VC-for-All. Shake Shack’s Michael Kors burger. +Sony Walkman’s innovation.

👢 “ChatGP-She” – AI’s female flip. Robinhood’s VC-for-All. Shake Shack’s Michael Kors burger. +Sony Walkman’s innovation.

ChatGPT revealed the 1st study on who actually uses it… The power user? High school girls.Shake Shack invented a French Onion Burger… it’s the same affordable luxury strategy as Michael Kors.Robinhood...

16 Sep 202522min

👨 “Performative Male” — Pinterest’s pin dudes. Alo’s ath-luxury bag. Stagflation’s fire flood.

👨 “Performative Male” — Pinterest’s pin dudes. Alo’s ath-luxury bag. Stagflation’s fire flood.

Alo launched a $3,600 bag, while Aldi launched a free bag… and that explains the economy.The #1 issue this week is stagflation… The Fed has to decide to put out the fire or fix the flood.Pinterest is ...

15 Sep 202522min

⚽ “Yellow card” — World Cup’s surge seating. Winklevii Bros’ IPO. Casey’s pizza station. +Zodiac Investing.

⚽ “Yellow card” — World Cup’s surge seating. Winklevii Bros’ IPO. Casey’s pizza station. +Zodiac Investing.

FIFA began selling tickets to the 2026 World Cup in USA yesterday… and it’s messing with StubHub.The Winklevoss twins didn’t get Facebook… but their crypto company Gemini just IPO’d.The 5th biggest pi...

12 Sep 202522min

🔮 “New Richest Human” — Oracle’s 40% surge. Ralph Lauren’s AI nepobaby. “Got Milk?” 30th b’day. +Pokemon Card investors.

🔮 “New Richest Human” — Oracle’s 40% surge. Ralph Lauren’s AI nepobaby. “Got Milk?” 30th b’day. +Pokemon Card investors.

Oracle stock jumped 40% yesterday… making Larry Ellison is now the world’s richest person. Ralph Lauren stock is at an all-time high… Because the founder’s son got tech done.Got Milk is now 30 years o...

11 Sep 202522min

🤏 “Ozempic iPhone” — Apple’s iPhone “Air”. Ben & Jerry’s revolt. Sphere’s 4D Wizard of Oz. +Anti-Shoe-Startups.

🤏 “Ozempic iPhone” — Apple’s iPhone “Air”. Ben & Jerry’s revolt. Sphere’s 4D Wizard of Oz. +Anti-Shoe-Startups.

Apple just unveiled the iPhone Air… for Apple, it’s survival by a thousand features.Wizard of Oz at the Sphere is basically the metaverse… and the blockbuster of 2025.Ben & Jerry are calling for their...

10 Sep 202522min

🧈 “Costco Gold Digger” — Gold’s all-time-high. OpenAI’s 1st Cannes film. Black Rock Coffee’s IPO. +NYYankee $$$.

🧈 “Costco Gold Digger” — Gold’s all-time-high. OpenAI’s 1st Cannes film. Black Rock Coffee’s IPO. +NYYankee $$$.

Sam Altman’s newest idea?... OpenAI makes an animated movie to win the Cannes Film Fest.Black Rock Coffee is going public as anti-Starbucks… It’s not “disruption,” it’s “erosion.”One of the 3 top stoc...

9 Sep 202522min

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