Craft Beer Professionals5 Apr 2025

Engaging Gen Z Through Experiential Marketing & Brewery Tech

Join us to talk about cutting-edge technology and experiential strategies to engage the next generation of consumers. GoTab and BrewedAt are partnering to inspire breweries, taprooms, and hospitality venues to harness the power of memorable events, Gen Z-specific marketing strategies, and exclusive GoTab features like Secret Menus, shared tabs, and interactive experiences to attract a tech-savvy, experience-driven demographic.

This event will empower industry professionals to reimagine how they connect with Gen Z by leveraging technology to enhance convenience and creativity while building loyalty through unforgettable experiences.

By combining innovative technology with creative event strategies, this collaboration will spotlight how businesses can drive traffic, increase engagement, and foster loyalty among younger drinkers who demand both convenience and memorable moments.

Evan Blum-Evan Blum is an accomplished beverage industry professional, with years of experience at Nestle Waters Supply Chain. While he has enjoyed his work in the industry, Evan's true passion lies in supporting local businesses that strengthen communities.

After graduating from Temple University, Evan discovered the world of craft beer and quickly became enamored with its rich flavors and vibrant culture. He is passionate about all aspects of the craft beer experience, from the welcoming atmosphere of taprooms to the excitement of beer festivals. For Evan, craft beer is about more than just the beer itself-it's about the food, the company, and the sense of community that comes with enjoying a great pint.

Adam Howe-With over 20 years in the service industry and 12 years in management, Adam Howe brings a wealth of hands-on experience and leadership expertise to his role as Solutions Engineer at GoTab. Adam has successfully opened and managed high-profile venues, including a $12M entertainment complex, an $8M beer garden, and a $1.5M tasting room/pub.

Stay up to date with CBP: http://update.craftbeerprofessionals.org

Join us in-person for CBP Connects

Half workshop, half networking

Charlotte, NC | June 9-11, 2025

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Episoder(494)

From Bourbons to Box Office: How One Distillery is Continuing to Innovate

Brandon McCraney at Olde Raleigh Distillery doesn't run a typical family distillery. He's partnered with Lionsgate on a John Wick-themed bourbon release, collaborated on a Scream 7 bottle, and keeps s...

12 Aug 59min

No More Slow Nights! How to bring 26 guests back to your taproom in 34 seconds…

Last month, breweries added 26.3 taproom visits for every push message they sent. 332 breweries have launched their own app in the past two years. And we're spilling the beans on the best kept secret ...

5 Aug 46min

Using Data to Brew More Beer

Data is truly The 5th Ingredient in your beer. Yet too often, it’s treated as an afterthought. In a tightening market where cash is scarce, maximizing efficiency in your brewhouse has never been more ...

29 Jul 50min

Using Nutrients, Enzymes, and Yeast to Improve Beer Quality and Brewhouse Efficiency

Brewing beer is easy. Four simple ingredients, and a process so straightforward that the earliest beers were brewed by accident when wet grains started to germinate and ferment. But brewing consistent...

22 Jul 42min

Beyond Trivia Night: Creating Taproom Events that Actually Drive Engagement

In a beer industry facing rising costs, shifting consumer habits, and increased competition for attention, taproom events can no longer exist just to “fill a Monday night.” This talk is for craft brew...

15 Jul 38min

Your Story Matters: Preserve It, Share It, Use It

Think about your brewery’s story — not the polished version on your website, but the real one. The batch that went sideways at 2 AM. The regular who talked you off a ledge during COVID. The moment you...

8 Jul 31min

Your Ideal Brewery Distribution Partner: How to Identify a Great Fit

Considering distribution? In the market for a distributor in a new territory? Or maybe simply trying to figure out what’s missing in your current distribution equation?Join us to discuss both the most...

1 Jul 56min

Profitable Taproom Tactics

Despite their best efforts, most Owners, GMs, and Taproom Managers leave money on the table because their taprooms operate below their true potential. In this session, we break down 12 proven tactics ...

24 Jun 34min