The Set Up | Marketing and Music17 Jun 2020

Transitioning Careers as a Recording Artist turned Cameo Executive with Mat Devine | EP 12

“You don't want the linear. You want the highs and the lows. You want the crashes and the victories. You need that."

Mat Devine is the Head of Music Partnerships at Cameo, a social platform where celebrities send paid “shout outs” to their fans. He helps artists join the app. Before Mat spearheaded the musician acquisitions at Cameo, he spent the last 25 years of his life producing albums, touring and making music with his bands Kill Hannah and Wrongchilde.

He founded Kill Hannah in the late 90's while attending college in Chicago. He spent 6 years hustling, developing a cult following in Chicago to get signed to a record label. In this episode, we discuss the pivot from being a musician to the tech world and how being an artist prepared Mat for his current role. As a musician himself, he understands the challenges and the ever evolving landscape artists and professionals in the music business need to adapt to. His mission is to continuously connect artists to their fans and help artists with additional nontraditional revenue streams during times like this pandemic. The music industry is dynamic. As music industry professionals, our career paths do not have to be conventional or linear. We have the opportunity to test different routes and discover our passions. It is okay to fail or pivot because then, we can grow as professionals and humans.

Check out all episodes and guest profiles at www.thesetupseries.com Send any feedback or topics you'd like to learn more about to Sydney at thesetupcommunity@gmail.com.

devine@cameo.com

www.instagram.com/matdevineslife

www.instagram.com/thesetuperies

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