The Set Up | Marketing and Music2 Jun 2021

Album Release Strategy with Head of Digital at Ultra Records, Dani Chavez | EP 41

Dani Chavez is a LA born, New York-based music executive who currently serves as the Head of Digital at Ultra Records. In her time there, she has overseen releases from SOFI TUKKER, Icona Pop, NGHTMRE, Black Coffee and more.

Previously, she worked for hip-hop podcaster Reggie Ossé (also known as Combat Jack) and at Shelter PR, a bicoastal personal public relations firm for the likes of Jeff Goldblum and Hilary Swank.

Today, well be discussing Black Coffee's album release.

Black Coffee & New Album “Subconsciously’
Collaborations with other Artists
Timeline of an Album Release
Singles vs Album Promotion
Understanding your Audience & their Markets
Changing Strategies
Touring while promoting an Album
Fans are everything

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For show notes and past guests, please visit thesetupseries.com

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