The Set Up | Marketing and Music30 Jun 2021

Dominating Your DSP Strategy with Jenny Kaufman | EP 45

In this episode, we discuss how digital stores (DSPs) convert listeners into fans and how to effectively include this strategy in your music release timeline. As Head of Digital Strategy at Terrorbird, Jenny works with independent artists and record labels to promote their releases to digital stores in the US (Apple, Spotify, etc).

Jenny Kaufman began her career in the music industry as a student at NYU and interned for a variety of companies such as The FADER and XL Recordings. When Jenny graduated, her first job was at Glassnote Records as a digital coordinator who worked with Childish Gambino, Mumford and Sons, and Phoenix. Within a few years, she became Director and pivoted out of the label to curate her own roster of projects.

Converting Listeners to Fans

When to Pitch DSPs

How to Pitch DSP Playlist

Choosing Playlists by Genre

Differences between DSPs

Paid Ads on DSPs & Audience Insights

Creative Strategies

Use our 'fans of The Set Up podcast' link for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings.

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