The Set Up | Marketing and Music2 Mar 2022

Joe Deninzon PR with Anne Leighton | EP 65

Anne Leighton is writer, publicist, educator and musician. Although her experience is in tour publicity, she shifted to single and full-length music during the pandemic, and works with a range of artists across various genres. Anne has written 4 books, most notably her poetry collection, “The Leighton Explosion.” That helped her find a songwriting deal with Sheer Music Publishing bringing out her alter ego—rapper Bronx Buffalo.

Her background in radio and print, helps her understand journalist needs. Anne believes that all artists can create their own opportunities and use social media as a billboard to their careers.

Today, we discuss how Anne built connections with niche media outlets for Joe Deninzon & Stratospheerius.

Anne’s Background in Radio & Journalism

Relationship with Joe Deninzon

Publicity Year - Round

Press Release Best Practices

Finding the Right Media Outlets

Where to Start (Google Alerts)

Resources for Music Professionals

Building Momentum & Follow Up

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For show notes and past guests, please visit thesetupseries.com

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