403: Princess Diana’s Former Trainer Talks Productizing Skills and Starting Body Fit Training

403: Princess Diana’s Former Trainer Talks Productizing Skills and Starting Body Fit Training

In a saturated and notoriously competitive industry, Cameron Falloon used his fitness training experience with celebrities and pro sports teams to start Body Fit Training. BFT's program uses the same fitness strategies Cameron used to train Princess Diana and athletes. Instead of “get fit quick” schemes, BFT uses science, technology, and community to drive positive outcomes at all fitness levels. Within 5 years, BFT became one of Australia's largest franchises. It was recently acquired for $44M by Xponential Fitness, which is bringing Cameron's fitness philosophies worldwide. Listen to Nathan and Cameron discuss: His decision to leave professional sports and start his own business The difference between sports training and the commercial fitness industry Why it took 2 years to build a proven model for BFT 3 areas of focus that differentiate BFT against the competition How his former AFL players accidentally became the first BFT franchise owners Selling to publicly-traded Xponential Fitness in 4 weeks Advice on productizing your skills And more franchise and fitness business advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Episoder(599)

72: Internet Marketing Mastery with Los Silva

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71: Mastering Social Media & Evangelism with Guy Kawasaki

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70: How to Manufacture a Disruptive Product (Without Selling a Kidney) with Lisa Fetterman of Nomiku

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Building a startup is hard, from generating an idea, to developing an MVP, to launching a product, and eventually growing a business. It's just really hard. But what if I told you that it's entirely p...

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68: Building The Best Workplace in The World with Vishen Lakhiani of Mindvalley

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How can you attract top talent, and create a workforce that goes the extra mile for the company? The answer – surprisingly – isn’t salary, perks or bonuses. It’s culture. Making the effort to build an...

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67: The Secret to Getting Ridiculous Amounts of Press for Your Business with Scott Jordan of SCOTTeVEST

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Scott Jordan is no wall flower. He is a force to be reckoned with – and when he became frustrated with carrying devices and wanted something better than a man bag or a fanny pack he quit his job as a ...

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66: How to Raise Capital for Your Startup with Brad Feld of Techstars & Foundry Group

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However great it is, entrepreneurship is hard. It can mean disappointment. It can mean exhaustion. It can mean frustration. It can mean failure. Starting a business is less smooth sailing and more sto...

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65: How to Write Copy That Converts Like Crazy with Joanna Wiebe

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Joanna Wiebe isn't someone that's focused on money, a statement that some of entrepreneurs would be horrified by. However what she is passionate about is words, the power of them, and their ability to...

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