The Beauty Business Formula: Inside The World Of Influencer Skincare Brands

Kelly McCarren sits in for Erin (who's "prepping to exit a human out of her body") to get the "pervy intel" on what really happens behind the scenes of a beauty launch. We speak with Georgia South, from Skinterest, as she pulls back the curtain on why influencer beauty brands are so successful (and so controversial).

From the true cost of formulation to strategic sell-outs, Georgia explains why some people love to hate influencer brands despite their massive success.

Whether you're curious about white-label products, what "5 years in development" actually means, or which celebrity beauty products are genuinely worth your money, this insider's perspective reveals the business formulas behind the beauty formulas.

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LINKS TO EVERYTHING MENTIONED:

Influencer Beauty Brands Discussed:

Point of View
Glossier
Naturium
Rhode
Summer Fridays

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CREDITS:

Hosts: Kelly McCarren

Guest: Georgia South

Producer: Stef MacFie & Lee Stamps

Audio Producer: Tegan Sadler

Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

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