Strategy beyond the ad brief
AI makes it easier to compete inside markets that already exist. That does not make strategy less important; it makes the search for new sources of demand more important. WARC's Lena Roland speaks to ...
13 Okt 36min
Reworking strategy's value proposition
How can strategy deliver measurable business value? Catherine Driscoll speaks with Martin Beverley (Ace of Hearts) and Baiba Matisone about value-based agency models, business-minded collaboration, ti...
8 Okt 36min
Is AI a strategist's friend or foe?
Ad strategists are navigating two realities on AI: its benefit as a research tool, and the fear it may take their jobs. In the first of WARC's Future of Strategy series, Nikita Walia (U.N.N.A.M.E.D) a...
6 Okt 37min
The hidden powers of out of home media
New research looks into unspoken qualities that different out-of-home formats convey, and the impact this can have on campaign effectiveness. WPP Media's Richard Kirk and Ocean Outdoor's Steve Bernard...
1 Okt 37min
The 'vanilla imperative': Why American ads play it so safe
The US produces some of the most careful, literal commercials in the world. Is this 'vanilla' approach a creative failure? Or is it a structural necessity? Shann Biglione, author of 'The Vanilla Imper...
29 Sep 32min
Video: B2B marketing's secret superpower
Video campaigns are 2x more likely to grow B2B market share and 1.7x more likely to deliver stronger ROI, according to new research from LinkedIn's B2B Institute and WARC. Amazon Business's Kate Runde...
24 Sep 29min
Marketing in the K-shaped economy
2026 has been a challenging year for marketers, with constant upheaval forcing consequential decisions. Amid all this: the impact of the K shaped economy. WARC's Catherine Driscoll and Carat's Tony de...
22 Sep 30min
Bigger isn't always better for creator strategy
Brands are increasingly looking toward micro and nano creators for social cut-through. Marcus Yong, VP - Global Marketing at travel brand Klook, joins WARC's Rica Facundo to discuss how smaller creato...
17 Sep 25min
