đŸș “Dire Wolf of Wall Street” — Colossal’s 1st de-extinction. ThredUp’s tariff win. Shopify’s mandatory AI.
The Best One Yet9 Apr 2025

đŸș “Dire Wolf of Wall Street” — Colossal’s 1st de-extinction. ThredUp’s tariff win. Shopify’s mandatory AI.

Colossal brought the Dire Wolf back from extinction
 by using a strategy from Hollywood.

The #1 winner of the Trade War? ThredUp
 The second-hand clothing stock has doubled this year.

Shopify is requiring everyone at the company to use AI every day
 AI is part of the dress code.

Plus, introducing “Tasteful Tariffs” — Things that should be tariffed. Think Cargo pants, small talk, QR code menus



$TDUP $REAL $SHOP $NDAQ


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of Peeps 🐣. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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Episoder(1680)

💰 “UFO” — SpaceX’s Unique Financial Offering. Allbirds’ fallbirds. Alex Cooper’s Reality Games. +Typos for titans

💰 “UFO” — SpaceX’s Unique Financial Offering. Allbirds’ fallbirds. Alex Cooper’s Reality Games. +Typos for titans

SpaceX filed to go public
 But this IPO will be a Unique Financial Offering.Allbirds sold for 99% off, from $4B to $40M
 the big lesson is an inconvenient truth.lAlex Cooper is launching a reality TV ...

2 Apr 22min

🎂 “i50th” — Apple’s b’day tribute. Estate Sales Entrepreneurs. Also’s $1B DoorDash bike. +ProteinPod

🎂 “i50th” — Apple’s b’day tribute. Estate Sales Entrepreneurs. Also’s $1B DoorDash bike. +ProteinPod

April 1st, 1976: Apple was born. We chronicle it through Steve Jobs
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đŸȘ© “Austin Powers Effect” — The End of Trends. Louis Vuitton’s insane ship. Aluminum’s LaCroix crush. +Stolen KitKat Picassos

đŸȘ© “Austin Powers Effect” — The End of Trends. Louis Vuitton’s insane ship. Aluminum’s LaCroix crush. +Stolen KitKat Picassos

It’s been 30 years since Austin Powers, which was 30 years from the 1960s
 That explains innovation today.Hold onto your LaCroixs: The Iran War popped Aluminum prices
 It’s America’s fave metal.Louis ...

31 Mar 22min

🙋 “Rent-A-Human” — AI’s wildest startup. KFC’s pickle plan. Predictions’ Corruption Detector. +Sleepcations

🙋 “Rent-A-Human” — AI’s wildest startup. KFC’s pickle plan. Predictions’ Corruption Detector. +Sleepcations

Bots proactively renting humans to do physical tasks for them?... “Rent-A-Human” is now a biz.KFC launched a pickle jacket
 because the best marketers are trend foragers (be a truffle pig).March Madne...

30 Mar 20min

👞 “Shoes Stay On” — Clear vs TSA. Uniqlo’s Dodger Stadium pitch. Pam Anderson’s anti-AI. +Fridge Ads

👞 “Shoes Stay On” — Clear vs TSA. Uniqlo’s Dodger Stadium pitch. Pam Anderson’s anti-AI. +Fridge Ads

The winner of your 4-hour TSA airport line
 Clear Secure. This is their one shot.Uniqlo is renaming Dodger Stadium & taking over America
 with slow/fast fashion.What do Pam Anderson, Fruit Love Island...

27 Mar 22min

🛌 “Air Mattress” — United’s premium pivot. Labubu’s bubble pop. Social media’s verdict. +Dogfooding

🛌 “Air Mattress” — United’s premium pivot. Labubu’s bubble pop. Social media’s verdict. +Dogfooding

3 seats on 1 side of the plane can become a bed on United
 Because they’re killing coach.Labubu stock dropped 23%
 Will it end up like Mickey Mouse or Beanie Babies?The landmark cigarette-style social...

26 Mar 22min

🩄 “+1,500%” — Secret SpaceX Stock. Gap’s AI hoodie. Salt & Stone’s Nascar deodorant. +Jargon Bulls**tmeter.

🩄 “+1,500%” — Secret SpaceX Stock. Gap’s AI hoodie. Salt & Stone’s Nascar deodorant. +Jargon Bulls**tmeter.

The Gap just launched AI shopping with Google
 And Sam Altman’s got hoodie FOMO.A secretive venture capital stock already owns SpaceX & Anthropic
 and it just IPO’d.The #1-selling deodorant on Amazon,...

25 Mar 22min

🛒 “Always Optimal Prices” — Walmart’s algorithm patent. Babylist’s influencer store. Blackrock’s risk-on letter. +$400 Kelp Makeup DJ

🛒 “Always Optimal Prices” — Walmart’s algorithm patent. Babylist’s influencer store. Blackrock’s risk-on letter. +$400 Kelp Makeup DJ

Babylist is selling $500M a year to parents
 and its NYC store has an influencer studio.Walmart’s making all of its price tags digital
 Surge Pricing in Aisle 6?Larry Fink wants social security to inv...

24 Mar 22min

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