Vision Creates Profit & Business Value| part 6 | Dr. Pero Micic #Mission #Vision

Read here in 18 points why and how your mission and vision can become your most profitable investment:

LESS COMPARABILITY – MORE UNIQUE POSITIONING AND MARGIN PROBLEM Why are you satisfied with less than what is possible in your business? You have always wanted to create something big and special with your heart in mind, but with your current company you have not yet been able to achieve this goal? Do you hate to be put in the same category by customers and non-customers as some of your competitors? You could achieve higher prices and a higher margin if your company positioned itself clearly and credibly as a unique supplier? SOLUTION Everyone knows about the enormous value of positive differentiation from the customer's point of view, that is also difficult to copy. There is no better opportunity to develop the unique positioning of your company than at the time when you define your mission and vision for the future. You will find arguments for the unique-ness of your company in many places, starting with your founding history. Take advantage of the disruption strategies used by startups today. Select and design a set of differentiating elements that support each other and are very useful in their combination for customers, as well as unique and hard to copy in the market.. NO STAGNATION – MORE USE OF POTENTIAL AND REVENUE PROBLEM Are you dissatisfied with how your company is seizing the sales potential available on the market? You are upset that your team is not more ambitious? You feel or know that there is an enormous sales potential in your markets, but you don't see exactly what ambition you should set for your future market position? SOLUTION There is no reason to give a team and company a vision that is clearly below the potential and possibilities. With your vision, set a standard for your future that is within sight but still out of reach. Your vision should not be achievable with today's capabilities, but starting from them. Set your vision so challenging that it hits the exact point with which you activate your team as strongly as possible, neither demanding too little nor too much from them. LOWER COSTS –HIGHER EARNINGS PROBLEM Why don't you make more profit? Lack of clarity, conflicts and disputes about the strategic direction cause enormous hidden costs? Several projects run in different directions, so that a large part of them are futile and far too expensive? You know that the diversity and complexity of your business results in enormous complexity costs, but you're not sure what exactly to eliminate and what to keep?? SOLUTION Put your mission, positioning and vision like a stencil over your current business. You recognize what is superfluous and what is missing. Clarify with your focused mission, positioning and vision which skills, systems and resources you really need for your future. Use your strategic focus to determine what is important and what is not. This gives you confidence in your decision to stop, eliminate and scrap the unimportant and unnecessary. FEWER FINANCIAL WORRIES –MAXIMIZED COMPANY VALUE PROBLEM You know companies in a similar business as yours that are valued at a multiple of the value of your company? Potential investors don't recognize the value in your company that you have in mind? You are occasionally disappointed about how little your years of hard work are reflected in the value of your company? SOLUTION Companies like TESLA have always been valued many times higher on the stock exchange than the hard facts and figures would justify. The main reason for this is that customers, employees and investors see a bright future for the company and consider it credible. Even the ice-cold financial investors achieve an immense increase in value for a company by developing a convincing picture of the company's future and by communicating it credibly. Answer the question: What could I or what could anyone, in the best case scenario, make of our company?