Flamingo's Allie Melnick: 'We can really be a resource, not just for great products, but also for great education'

Flamingo's Allie Melnick: 'We can really be a resource, not just for great products, but also for great education'

Flamingo, a DTC company focused on women's grooming needs, was the first brand to emerge out of Harry's Labs, in October of 2018. Since Harry's launched in 2013, it's seen a lot of success with female customers, at one point boasting over 1 million female subscribers. It finally decided to take advantage of the built-in fanbase of women and create a brand specifically for them. Allie Melnick, who's worked at Harry's since its launch and now serves as gm for Flamingo, saw saw the opportunity to connect with female customers by serving them with both a suite of products specifically designed for how they use them and honest, approachable education surrounding hair removal. On this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Allie Melnick to discuss how Flamingo is humanizing hair removal, educating consumers and evolving.

Episoder(381)

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18 Sep 202552min

L’Oréal tech leader Guive Balooch on what’s driving beauty innovation today, plus industry news

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When it comes to innovation in the beauty industry, few wield more power and influence than Guive Balooch, L’Oréal Group’s longtime tech leader.  “In the last three or four years, [we’ve seen] this i...

11 Sep 202547min

Reinventing a heritage beauty brand with Borghese COO Dawn Hilarczyk — plus, industry news

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4 Sep 202551min

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28 Aug 202545min

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