Beauty influencer Jackie Aina: 'I'm now being praised for things people used to criticize me for'

Beauty influencer Jackie Aina: 'I'm now being praised for things people used to criticize me for'

When beauty influencer and content creator Jackie Aina got her start on YouTube over a decade ago, her very new, public persona wasn't something she necessarily wanted to shout from the roof tops. "If you were a YouTuber in 2009 you were a weirdo," she said. "People were like, 'You're literally talking to yourself' and you're recording the process, so it wasn't something that I was like, 'Oh guys, look what I'm doing.' Clearly, that has changed today as Aina has a 5 million-plus social following across platforms. Her take on beatuy extends to culture, which is why some of the most talked about brands in beauty, like Too Faced and Anastasia Beverly Hills, have come knocking on her door. On this week's episode of The Glossy Beauty Podcast, Aina sits down with Glossy's Priya Rao to discuss developing her social voice, the business of being an influencer and yes, the Kardashians.

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Episoder(395)

Tower 28 spent $200k on an interactive billboard. Was it worth it?

Tower 28 spent $200k on an interactive billboard. Was it worth it?

As competition in the beauty industry heats up, leaders are looking for new ways to stand out. “I've worked in beauty for 24 years now, and I don't think I've ever seen it more competitive than it i...

23 Jul 0s

Gregg Renfrew is courting Gen Z with Beecee, but do young people care about clean beauty?

Gregg Renfrew is courting Gen Z with Beecee, but do young people care about clean beauty?

The beauty industry disruptor that brought clean beauty into the mainstream is back with a shiny new brand concept. Gregg Renfrew, the entrepreneur behind Beautycounter and Counter, is launching her...

16 Jul 36min

What makes a successful pop-up? (RERUN)

What makes a successful pop-up? (RERUN)

To discuss what makes a successful retail pop-up, Glossy is joined by three powerhouse executives in today’s roundtable episode: Jacquelin Barrett, Patrick Ta Beauty svp of marketing; Matte Projects p...

9 Jul 47min

How Supergoop CMO Lauren Weinberg is tackling Amazon and TikTokShop amid channel mix expansion

How Supergoop CMO Lauren Weinberg is tackling Amazon and TikTokShop amid channel mix expansion

It’s tough to compete with Supergoop, the sunscreen startup that entered the market in 2006 and quickly became the industry darling before selling to private equity firm Blackstone in 2021. In many wa...

2 Jul 25min

How Nutrafol CEO Cindy Gustafson is reaching men, growing retention with tech and plotting expansion

How Nutrafol CEO Cindy Gustafson is reaching men, growing retention with tech and plotting expansion

Cindy Gustafson has checked off a laundry list of accomplishments during her first 18 months as CEO of Nutrafol.  This includes an app launch designed to improve retention and a product release tailo...

25 Jun 36min

Inside Revlon’s comeback bet on fragrance with president Amber Garrison

Inside Revlon’s comeback bet on fragrance with president Amber Garrison

18 Jun 37min

How execs from Ulta Beauty, Tarte and Beekman 1802 are implementing AI into workflows

How execs from Ulta Beauty, Tarte and Beekman 1802 are implementing AI into workflows

How are beauty and wellness business leaders actually using AI today?  That was the question posed to three longtime industry executives on stage during Glossy’s annual E-Commerce Summit in Miami Bea...

11 Jun 31min

UTA's Daniel Landver knows what makes an influencer brand work

UTA's Daniel Landver knows what makes an influencer brand work

Daniel Landver is the head of UTA's creators product group — a role most people may not even realize exists. While his job keeps him behind the scenes, Landver is behind some of the buzziest brand lau...

4 Jun 35min

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