The Glossy Beauty Podcast19 Des 2019

Beekman 1802 founders Josh Kilmer-Purcell and Brent Ridge on the magic of goat milk soap

Most businesses start with an idea before getting the right resources to make a product. With Beekman 1802, it was the other way around. Founders Josh Kilmer-Purcell and Brent Ridge had bought a farm together in upstate New York in 2006. Once they lost their New York City jobs in the recession that followed, they had their mortgage to pay and a bevy of goats (owned by a friendly neighbor of theirs, grazing on their land). "We Googled 'What can we make with goat milk?'" Ridge said on this week's episode of the Glossy Beauty Podcast. The first thing that came up, unsurprisingly, was cheese. "But you have to become a Grade A certified dairy, and there's a lot of expenses with that. The next thing on the list was goat milk soap." Ten years later, their beauty business is a successful one -- it accounts for 90% of company sales. This is in no small part thanks to the couple's skill at marketing it on air at QVC and HSN (by way of Evine, now ShopHQ), Facebook Live and YouTube. "I always say TV retail is like door-to-door sales except you are knocking on 120 million doors at once," Kilmer-Purcell said. Ridge added, "That's what unlocked the potential of the brand. Otherwise we'd have just kept growing very slowly, very organically." The two joined the Glossy Beauty Podcast to talk about starting the business with "less than zero" dollars, cold calling department stores and their interest in investment considering the very ripe beauty M&A scene.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(395)

Tower 28 spent $200k on an interactive billboard. Was it worth it?

As competition in the beauty industry heats up, leaders are looking for new ways to stand out. “I've worked in beauty for 24 years now, and I don't think I've ever seen it more competitive than it i...

23 Jul 0s

Gregg Renfrew is courting Gen Z with Beecee, but do young people care about clean beauty?

The beauty industry disruptor that brought clean beauty into the mainstream is back with a shiny new brand concept. Gregg Renfrew, the entrepreneur behind Beautycounter and Counter, is launching her...

16 Jul 36min

What makes a successful pop-up? (RERUN)

To discuss what makes a successful retail pop-up, Glossy is joined by three powerhouse executives in today’s roundtable episode: Jacquelin Barrett, Patrick Ta Beauty svp of marketing; Matte Projects p...

9 Jul 47min

How Supergoop CMO Lauren Weinberg is tackling Amazon and TikTokShop amid channel mix expansion

It’s tough to compete with Supergoop, the sunscreen startup that entered the market in 2006 and quickly became the industry darling before selling to private equity firm Blackstone in 2021. In many wa...

2 Jul 25min

How Nutrafol CEO Cindy Gustafson is reaching men, growing retention with tech and plotting expansion

Cindy Gustafson has checked off a laundry list of accomplishments during her first 18 months as CEO of Nutrafol. This includes an app launch designed to improve retention and a product release tailo...

25 Jun 36min

Inside Revlon’s comeback bet on fragrance with president Amber Garrison

18 Jun 37min

How execs from Ulta Beauty, Tarte and Beekman 1802 are implementing AI into workflows

How are beauty and wellness business leaders actually using AI today? That was the question posed to three longtime industry executives on stage during Glossy’s annual E-Commerce Summit in Miami Bea...

11 Jun 31min

UTA's Daniel Landver knows what makes an influencer brand work

Daniel Landver is the head of UTA's creators product group — a role most people may not even realize exists. While his job keeps him behind the scenes, Landver is behind some of the buzziest brand lau...

4 Jun 35min