Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Scott Oshry didn't get into the beauty industry because of a life-long love of cosmetics or hair care. He, alongside his college friend Sean Brosmith, created the CD storage sleeve in the early 90s, which solved a basic need through design. Still, as he put it on the Glossy Beauty Podcast, that experience of making a suite of successful products informed Oshry's work as partner and CMO of beauty brand incubator Maesa. Though Maesa has been in business for 25 years and helped build private label lines for Target, Zara and H&M, largely in the fragrance category, it has shifted its focus to get companies like Flower Beauty, Hairtage by Mindy McKnight, Kristin Ess and Believe Beauty off the ground. Before starting Flower Beauty with Drew Barrymore, for instance, Oshry recalled the moment when he realized that "instead of building up other people's brands, we should be building up our own." In this way, Maesa went from a hit-maker behind the scenes to one that has just started to flaunt its prowess publicly -- a majority stake from Bain Capital in 2019 certainly helped. "We're a 25-year-old company, so we've constantly been growing," Oshry said. "We grew at about 50% just domestically last year, and we'll grow another 60% domestically this year," he added. In 2020, Maesa expects to reach $310 million in revenue.

Episoder(381)

Freck Beauty founder Remi: Everyone thought the brand concept was 'crazy'

Freck Beauty founder Remi: Everyone thought the brand concept was 'crazy'

When Freck Beauty's founder, who goes by Remi, first launched her brand on Kickstarter, her idea was a novel one: a makeup product that could recreate the look of freckles. Not everyone understood the...

27 Jan 202243min

Pai Skincare founder and CEO Sarah Brown: 'Clean is not a term I like'

Pai Skincare founder and CEO Sarah Brown: 'Clean is not a term I like'

When U.K.-based brand Pai Skincare first launched 14 years ago as an organic beauty brand, the clean category was barely in its infancy. Since then, Sarah Brown, founder and CEO of Pai, has seen the r...

20 Jan 202237min

Flamingo Estate founder Richard Christiansen: 'Pleasure is a priority'

Flamingo Estate founder Richard Christiansen: 'Pleasure is a priority'

In the heart of Los Angeles lies a seven-acre oasis known as Flamingo Estate. Flamingo Estate, the brainchild of Richard Christiansen, is a modern take on an apothecary-meets-sanctuary. Nestled in the...

13 Jan 202251min

Year in Review Beauty Podcast: NFTs became hot, shop-in-shops dominated retail and curly hair became popular

Year in Review Beauty Podcast: NFTs became hot, shop-in-shops dominated retail and curly hair became popular

In a special edition of the Glossy Beauty Podcast, Jill Manoff, editor-in-chief, sat down with senior beauty reporters Liz Flora and Emma Sandler to review the year in beauty news. The previous 12 mon...

6 Jan 202236min

Kinship’s Alison Haljun and Christin Powell: ‘A lot of people told us not to do Gen Z’

Kinship’s Alison Haljun and Christin Powell: ‘A lot of people told us not to do Gen Z’

Not long ago, skin-care options for teens were limited to the traditional players in the market. In November 2019, beauty industry veterans Alison Haljun and Christin Powell set out to change that wit...

30 Des 202139min

111Skin founders on building an expert-led brand: 'We make product decisions based on patients'

111Skin founders on building an expert-led brand: 'We make product decisions based on patients'

When Dr. Yannis Alexandrides first formulated a healing serum for patients of his London-based plastic surgery clinic, he had no intention of turning it into one of the beauty industry’s most sought-a...

23 Des 202136min

L'Oréal’s Erica Culpepper: ‘What's happening now is the perfect example of people truly walking the talk’

L'Oréal’s Erica Culpepper: ‘What's happening now is the perfect example of people truly walking the talk’

At L’Oréal, Erica Culpepper has overseen a portfolio of brands that have been at the forefront of the beauty industry’s transformation, when it comes to diversity, equity and inclusion.  With a tenure...

16 Des 202137min

Shani Darden and CEO Michelle Shigemasa on retinol: ‘Efficaciousness’ trumps ‘Percentages'

Shani Darden and CEO Michelle Shigemasa on retinol: ‘Efficaciousness’ trumps ‘Percentages'

While many children begin to pursue hobbies around eight years old, they are not typically along the lines of curating a skin -care routine, unless of course, you are Shani Darden. The founder of her ...

9 Des 202134min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
livet-pa-veien-med-jan-erik-larssen
utbytte
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
lederpodden
rss-markedspuls-2
rss-sunn-okonomi
rss-pa-konto
finansredaksjonen
stockup
boligbobla