Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Maesa's Scott Oshry on why retail isn't dead: 'Newness drives sales'

Scott Oshry didn't get into the beauty industry because of a life-long love of cosmetics or hair care. He, alongside his college friend Sean Brosmith, created the CD storage sleeve in the early 90s, which solved a basic need through design. Still, as he put it on the Glossy Beauty Podcast, that experience of making a suite of successful products informed Oshry's work as partner and CMO of beauty brand incubator Maesa. Though Maesa has been in business for 25 years and helped build private label lines for Target, Zara and H&M, largely in the fragrance category, it has shifted its focus to get companies like Flower Beauty, Hairtage by Mindy McKnight, Kristin Ess and Believe Beauty off the ground. Before starting Flower Beauty with Drew Barrymore, for instance, Oshry recalled the moment when he realized that "instead of building up other people's brands, we should be building up our own." In this way, Maesa went from a hit-maker behind the scenes to one that has just started to flaunt its prowess publicly -- a majority stake from Bain Capital in 2019 certainly helped. "We're a 25-year-old company, so we've constantly been growing," Oshry said. "We grew at about 50% just domestically last year, and we'll grow another 60% domestically this year," he added. In 2020, Maesa expects to reach $310 million in revenue.

Episoder(380)

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Before Alex Friedman decided to dive into the world of feminine hygiene and sexual wellness, she was a businesswoman and a mom with a problem to solve. Everywhere she looked, people were talking about...

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Wander Beauty co-founder Divya Gugnani: 'We are entirely informed by our client'

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Divya Gugnani was motivated to launch Wander Beauty when she realized there were no beauty brands speaking directly to her -- a woman who loves beauty and maintains a fast-paced lifestyle. Now, three ...

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Flamingo's Allie Melnick: 'We can really be a resource, not just for great products, but also for great education'

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Flamingo, a DTC company focused on women's grooming needs, was the first brand to emerge out of Harry's Labs, in October of 2018. Since Harry's launched in 2013, it's seen a lot of success with female...

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Nest Fragrances' Laura Slatkin: 'The consumer really wants a brand that's important'

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In 1992, Laura Slatkin had no interest in home fragrance. She had spent 12 years building a successful career for herself working on Wall Street, where she met her husband. After they were married, he...

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