'I definitely don't think we're looking at the death of retail': Unilever Prestige Group CEO and EVP Vasiliki Petrou

'I definitely don't think we're looking at the death of retail': Unilever Prestige Group CEO and EVP Vasiliki Petrou

The coronavirus pandemic has created more uncertainty for brick-and-mortar locations, but it's an opportunity for companies to ramp up the expertise and service stores were known for digitally. "That is not going away," Unilever Prestige Group CEO and EVP Vasiliki Petrou said in regard to virtual consultations and other digital innovations. "It just will grow stronger. Being future fit is definitely taking that muscle to the next stage," she said on the Glossy Beauty Podcast of the group's brands such as Tatcha and Murad. And while that aspect of a brand's presence demands evolution, Petrou thinks that conversely, consumers these days are especially attracted to hero products from the brands they know and love. "In crisis people tend to go back to the bigger, credible, iconic products versus, let's say, the more 'discovery' ones," Petrou said. "Consumers want to go to a safe haven." Petrou wouldn't confirm or deny rumors that Unilever Prestige was in talks to acquire British makeup brand Charlotte Tilbury, only teasing that "some [rumors] are true, some are not." But she did explain the company's overall approach to M&A. "We're always about founder-led brands. We're always looking at new business models, new approaches, whether there's a big idea that's globally relevant, and definitely looking at all categories," Petrou said.

Episoder(381)

The Olympics' beauty moments, plus CEO Catherine D'Aragon on First Aid Beauty's role as Team USA's skin-care partner

The Olympics' beauty moments, plus CEO Catherine D'Aragon on First Aid Beauty's role as Team USA's skin-care partner

On this episode of the Glossy Beauty Podcast, Pop editor Sara Spruch-Feiner is joined by Catherine D’Aragon, CEO of First Aid Beauty, to discuss the brand’s recent rebrand — its first in its near-20-y...

19 Feb 35min

Peptides 101: How BPC-157 & "peptide stacks" are driving wellness culture with NYT's David Dodge and McGill's Jonathan Jarry

Peptides 101: How BPC-157 & "peptide stacks" are driving wellness culture with NYT's David Dodge and McGill's Jonathan Jarry

Injectable peptide therapy, a controversial wellness trend that caught fire online in 2025, shows no signs of slowing down in 2026 despite an overwhelming lack of safety data. Peptides, especially “r...

12 Feb 52min

Why creators are building systems — not chasing virality — on TikTok Shop

Why creators are building systems — not chasing virality — on TikTok Shop

With the new year, changes are afoot at TikTok. On January 22, the U.S. version of the app sold for approximately $14 billion to an investor group that includes Oracle, private equity firm Silver Lake...

5 Feb 24min

AS Beauty CEO Joey Shamah on shuttering CoverFX and Mally Beauty (for now), plus warning signs a brand is going under

AS Beauty CEO Joey Shamah on shuttering CoverFX and Mally Beauty (for now), plus warning signs a brand is going under

Over the last week, the beauty industry has seen the closure of three major makeup brands: CoverFX and Mally Beauty are shuttering, while Pat McGrath Labs, once valued at $1 billion, is headed to bank...

29 Jan 32min

Ulta Beauty’s Laura Beres talks the company’s new wellness boutique pilot

Ulta Beauty’s Laura Beres talks the company’s new wellness boutique pilot

Ulta Beauty is doubling down on the wellness category. “We’ve been on the journey with wellness since 2021 when we launched the wellness shop at Ulta Beauty, and we’ve learned so much about the cat...

22 Jan 31min

2026 beauty M&A predictions with industry vet Kimber Maderazzo

2026 beauty M&A predictions with industry vet Kimber Maderazzo

After a few sleepy years, beauty M&A had a gangbuster 2025, including three deals worth more than a billion each, leading many insiders to speculate on whether the momentum can continue in 2026. “We...

15 Jan 44min

Dr. Marnie's founder and CEO on the rise and longevity of derm-led beauty brands

Dr. Marnie's founder and CEO on the rise and longevity of derm-led beauty brands

The latest Glossy Beauty Podcast episode features board-certified dermatologist Dr. Marnie Nussbaum and beauty industry veteran Jodi Kaplan — the founder and CEO, respectively, of the Dr. Marnie skin-...

8 Jan 33min

The Glossy Beauty Podcast’s 2026 predictions

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What will 2026 mean for the beauty and wellness industries?  In today’s special episode, hosts Lexy Lebsack, Emily Jensen and Sara Spruch-Feiner share their 2026 industry predictions.  This includes...

1 Jan 46min

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