Acqua Di Parma's Laura Burdese on how the definition of luxury has changed

Acqua Di Parma's Laura Burdese on how the definition of luxury has changed

Fragrance isn't what it used to be, according to Acqua Di Parma CEO Laura Burdese. "I don't wear a fragrance anymore to represent my personality to someone else," Burdese said on this week's episode of the Glossy Beauty Podcast. "I do it because of myself, because it's part of my personal, intimate life." That's partly due to the pandemic that is hitting with renewed strength, of course, both in the company's native Italy and around the world. If people are still wearing perfume, they're doing it for themselves. "On top of fragrances, we've seen the rise of so many bath and body products and home fragrances like candles and diffusers," Burdese said of the self-care momentum. "This is a shift that was probably somehow already there, but the pandemic really accelerated it." Acqua Di Parma's customer base is slowly skewing younger, Burdese added. For those generations and overall, the meaning of luxury has changed from being a simple price bracket to requiring an emotional resonance with customers, "something they believe in and feel is relevant to them," Burdese said. "To me, luxury is becoming something more personal." And that, she said, is oftentimes "more difficult."

Episoder(382)

Summer recap: The investments, strategies and revenue tumbles that defined the beauty industry

Summer recap: The investments, strategies and revenue tumbles that defined the beauty industry

The beauty industry had an eventful summer marked by changing retailer strategies, stark revenue tumbles and a flurry of pricey acquisitions.  In this special episode of The Glossy Beauty Podcast, re...

28 Aug 202545min

Target and Ultra break up, foam sunscreen is recalled —  plus, what makes a successful pop-up?

Target and Ultra break up, foam sunscreen is recalled —  plus, what makes a successful pop-up?

Host Lexy Lebsack is joined by reporter Melissa Daniels from Glossy’s sister publication Modern Retail and co-host of the Modern Retail Podcast, to walk through this week’s biggest beauty news stories...

21 Aug 20251h 9min

What's new in beauty brick-and-mortar, why E.l.f. is getting backlash — Dr. Thomas Sterry on plastic surgery trends

What's new in beauty brick-and-mortar, why E.l.f. is getting backlash — Dr. Thomas Sterry on plastic surgery trends

co-hosts Lexy Lebsack and Emily Jensen discuss industry news of the week, including changes to beauty brick-and-mortar retail, from Nordstrom's NYC flagship's approach to Mecca's new 40,000-square-foo...

14 Aug 202547min

An insider’s guide to K-beauty’s US renaissance, plus industry news

An insider’s guide to K-beauty’s US renaissance, plus industry news

On this week’s episode of the Glossy Beauty Podcast, co-host Lexy Lebsack interviews co-host Sara Spruch-Feiner about her recent reporting on the topic, diving into what’s fueling K-beauty’s renewed p...

7 Aug 202544min

Rare Beauty's fragrance, C-suite hires, L'Oréal earnings — and K-beauty brand Krave Beauty’s Liah Yoo

Rare Beauty's fragrance, C-suite hires, L'Oréal earnings — and K-beauty brand Krave Beauty’s Liah Yoo

Krave Beauty isn’t your average K-Beauty brand. “[Our mission] resonates with a lot of people who are really tired of the beauty industry's narrative of ‘more is more,’” CEO and co-founder Liah Yoo t...

31 Jul 202555min

TSG Group's Phlur acquisition, Shiseido's layoffs — and everything you should know about sunscreen in the US

TSG Group's Phlur acquisition, Shiseido's layoffs — and everything you should know about sunscreen in the US

In this episode of the Glossy Beauty Podcast, board-certified dermatologist and Mohs surgeon Dr. Jane Yoo, and the Melanoma Research Foundation's director of advocacy, Kim Wezik, MPH, chat with Glossy...

24 Jul 20251h

Prime Day's results, Beauty's wrestling opportunity — and a lawyer's take on beauty’s dupe lawsuits

Prime Day's results, Beauty's wrestling opportunity — and a lawyer's take on beauty’s dupe lawsuits

Beauty dupes have never been more popular. But is mimicking a competitor a sound business decision?   “This might surprise people, [but] dupes may not be illegal on their own," brand protection attor...

17 Jul 202542min

Debut Biotech’s Joshua Britton on the breakthrough beetle pigment set to disrupt beauty, plus Amazon Prime sale news

Debut Biotech’s Joshua Britton on the breakthrough beetle pigment set to disrupt beauty, plus Amazon Prime sale news

The female cochineal beetle may not be aware of it, but it owes a debt of gratitude to Joshua Britton. In February, Britton’s Debut Biotech unveiled a breakthrough set to disrupt how beauty produc...

10 Jul 202538min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengesnakk
livet-pa-veien-med-jan-erik-larssen
utbytte
rss-politisk-preik
pengepodden-2
finansredaksjonen
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
rss-markedspuls-2
lederpodden
rss-pa-konto
liberal-halvtime
rss-sunn-okonomi