Innovation over product proliferation: Olaplex CEO JuE Wong on her plans for the company

Innovation over product proliferation: Olaplex CEO JuE Wong on her plans for the company

This past January, JuE Wong joined hair-care brand Olaplex as its CEO -- not because it had budding potential, but because of the strength of its existing assets. For one, the demand is there. "What we are seeing is that, when people are looking at their hair, they look at it as an extension of their skin care," Wong said on this week's episode of the Glossy Beauty Podcast. And skin care, of course, has emerged as a major category in recent years. Olaplex has also developed a strong reputation among stylists and other salon professionals, "which gave it a lot of credibility and authority," Wong said. "So when I joined I saw that equity." Olaplex launched in 2014 and only developed a few products to start. "They knew that if they were going to launch anything else, it had to be best in class and best in category," Wong said. "And that is what I mandated myself to do. I told my team that we are not going to go for SKU proliferation, but we are going to hone in on innovation."

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The Glossy Beauty Podcast’s 2026 predictions

The Glossy Beauty Podcast’s 2026 predictions

What will 2026 mean for the beauty and wellness industries?  In today’s special episode, hosts Lexy Lebsack, Emily Jensen and Sara Spruch-Feiner share their 2026 industry predictions.  This includes...

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The Glossy Beauty Podcast looks back at beauty in 2025

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In January, Kecia Steelman became one of the most powerful executives in beauty.  After more than a decade at Ulta Beauty in positions like COO and head of international, she stepped into the preside...

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On this week's episode of the Glossy Beauty Podcast, we're exploring what teens are hoping to receive for the holidays. To do so, Sara Spruch-Feiner speaks to 13-year-old Indy (whose last name is omit...

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27 Nov 202545min

T3 founders Dr. Julie Chung and Kent Yu on creating the luxury hair tool category

T3 founders Dr. Julie Chung and Kent Yu on creating the luxury hair tool category

Few beauty executives currently compete in a category they created, but that’s the case for Dr. Julie Chung and Kent Yu, the married co-founders behind T3 hair tools (19:00).  The duo created the lux...

20 Nov 20251h 3min

Bansk Beauty’s Reuben Carranza on building a distinct brand that lasts

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Reuben Carranza knows a good brand when he sees it.  Bansk Beauty, where he serves as executive chairman, made headlines in September after acquiring the buzzy, clinical skin-care brand Byoma. It’s p...

6 Nov 202540min

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Beauty packaging hall of fame and shame with Allison Kent-Gunn, plus news

Allison Kent-Gunn knows good beauty packaging when she sees it.  The Los Angeles-based aesthetician-turned-packaging consultant has become one of the leading voices in beauty packaging on social medi...

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