"I fell in love with what it promised": Casey Georgeson of Saint Jane on the power of luxury CBD

"I fell in love with what it promised": Casey Georgeson of Saint Jane on the power of luxury CBD

Casey Georgeson, founder and CEO of Saint Jane Beauty, was building brands for others, like LVMH's Kendo and Cupcake Vineyards, before she saw herself as a "founder." "I've always been that behind the scenes," she said on the most recent episode of the Glossy Beauty Podcast. Oftentimes people would ask me, 'When are you going to start your own brand?' 'When are you going to be a founder?' I never felt like I had the big idea to do that, to make the leap. I knew what went into it, and I knew how extraordinarily difficult it would be." That changed, however, when Georgeson was introduced to CBD while working in the wine industry. Though many people had negative opinions of CBD because of its connection to marijuana, Georgeson believed it had greater appeal. "I fell in love with what it promised," she said. And despite the stoner presentation in dispensaries, she also believed that CBD had the power to be a luxury skin-care and wellness ingredient. Today, Saint Jane is sold at Sephora and Credo, and on its own DTC site. The company's sales grew 300% in 2020.

Episoder(382)

Summer recap: The investments, strategies and revenue tumbles that defined the beauty industry

Summer recap: The investments, strategies and revenue tumbles that defined the beauty industry

The beauty industry had an eventful summer marked by changing retailer strategies, stark revenue tumbles and a flurry of pricey acquisitions.  In this special episode of The Glossy Beauty Podcast, re...

28 Aug 202545min

Target and Ultra break up, foam sunscreen is recalled —  plus, what makes a successful pop-up?

Target and Ultra break up, foam sunscreen is recalled —  plus, what makes a successful pop-up?

Host Lexy Lebsack is joined by reporter Melissa Daniels from Glossy’s sister publication Modern Retail and co-host of the Modern Retail Podcast, to walk through this week’s biggest beauty news stories...

21 Aug 20251h 9min

What's new in beauty brick-and-mortar, why E.l.f. is getting backlash — Dr. Thomas Sterry on plastic surgery trends

What's new in beauty brick-and-mortar, why E.l.f. is getting backlash — Dr. Thomas Sterry on plastic surgery trends

co-hosts Lexy Lebsack and Emily Jensen discuss industry news of the week, including changes to beauty brick-and-mortar retail, from Nordstrom's NYC flagship's approach to Mecca's new 40,000-square-foo...

14 Aug 202547min

An insider’s guide to K-beauty’s US renaissance, plus industry news

An insider’s guide to K-beauty’s US renaissance, plus industry news

On this week’s episode of the Glossy Beauty Podcast, co-host Lexy Lebsack interviews co-host Sara Spruch-Feiner about her recent reporting on the topic, diving into what’s fueling K-beauty’s renewed p...

7 Aug 202544min

Rare Beauty's fragrance, C-suite hires, L'Oréal earnings — and K-beauty brand Krave Beauty’s Liah Yoo

Rare Beauty's fragrance, C-suite hires, L'Oréal earnings — and K-beauty brand Krave Beauty’s Liah Yoo

Krave Beauty isn’t your average K-Beauty brand. “[Our mission] resonates with a lot of people who are really tired of the beauty industry's narrative of ‘more is more,’” CEO and co-founder Liah Yoo t...

31 Jul 202555min

TSG Group's Phlur acquisition, Shiseido's layoffs — and everything you should know about sunscreen in the US

TSG Group's Phlur acquisition, Shiseido's layoffs — and everything you should know about sunscreen in the US

In this episode of the Glossy Beauty Podcast, board-certified dermatologist and Mohs surgeon Dr. Jane Yoo, and the Melanoma Research Foundation's director of advocacy, Kim Wezik, MPH, chat with Glossy...

24 Jul 20251h

Prime Day's results, Beauty's wrestling opportunity — and a lawyer's take on beauty’s dupe lawsuits

Prime Day's results, Beauty's wrestling opportunity — and a lawyer's take on beauty’s dupe lawsuits

Beauty dupes have never been more popular. But is mimicking a competitor a sound business decision?   “This might surprise people, [but] dupes may not be illegal on their own," brand protection attor...

17 Jul 202542min

Debut Biotech’s Joshua Britton on the breakthrough beetle pigment set to disrupt beauty, plus Amazon Prime sale news

Debut Biotech’s Joshua Britton on the breakthrough beetle pigment set to disrupt beauty, plus Amazon Prime sale news

The female cochineal beetle may not be aware of it, but it owes a debt of gratitude to Joshua Britton. In February, Britton’s Debut Biotech unveiled a breakthrough set to disrupt how beauty produc...

10 Jul 202538min

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