Ulta Beauty’s Kecia Steelman on expanding the retailer's reach: ‘We’re creating this new ecosystem’

Ulta Beauty’s Kecia Steelman on expanding the retailer's reach: ‘We’re creating this new ecosystem’

With roles at Target, The Home Depot, Family Dollar and now Ulta Beauty, Kecia Steelman, Ulta Beauty chief operating officer, can legitimately affirm, “Retail is in my DNA." “Life has [come] full circle because I’m leading the Ulta Beauty at Target partnership,” said Steelman, who spearheaded the collaboration, on this week’s Glossy Beauty Podcast. (Steelman worked at Target between 1993 and 2005 and has been at Ulta Beauty since 2015.) Ulta Beauty at Target, which launched in August and consists of a 1,000 square foot, Ulta Beauty expert-staffed shop-in-shops in Target, is set to reach 100 new shops by the end of this year. The curated assortment of 54 prestige beauty brands is one of the ways that Steelman has facilitated a more convenient shopping experience for Ulta Beauty's existing customers as well as create a new ecosystem of shoppers at Target, said Steelman. Additionally, Steelman has worked to expand Ulta Beauty’s digital innovation with elevated curbside and same-day pickup capabilities last year. “We shifted to be focused on self-care, self-expression, and togetherness because that’s what our guests needed from us at that time,” she said.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(403)

Why Allure Best of Beauty is 'the only seal that matters' and how to get your product on it

Why Allure Best of Beauty is 'the only seal that matters' and how to get your product on it

What does it take to win Allure’s Best of Beauty awards? In today’s episode of the Glossy Beauty Podcast, Allure editor-in-chief Jessica Cruel sits down with host Lexy Lebsack to unpack the ins and o...

17 Sep 40min

Mary van Praag doubled Milani Cosmetics annual sales to $250 million in five years. Now she’s ready to double them again. 

Mary van Praag doubled Milani Cosmetics annual sales to $250 million in five years. Now she’s ready to double them again. 

Helmed for the past six years by veteran beauty executive Mary van Praag, 25-year-old mass beauty mainstay Milani Cosmetics is in the midst of meteoric growth. In today’s episode of the Glossy Beauty ...

10 Sep 25min

How Lorne Lucree used a beauty playbook to disrupt the allergy aisle with Wizard Wellness

How Lorne Lucree used a beauty playbook to disrupt the allergy aisle with Wizard Wellness

CPG disruptors have entered just about every legacy category over the past few years in hopes of capturing bored consumers looking for more interesting everyday products. We’ve seen this play out ac...

3 Sep 28min

Is makeup back? Celeb makeup artist Jamie Greenberg unpacks what’s next

Is makeup back? Celeb makeup artist Jamie Greenberg unpacks what’s next

There’s an interesting tension happening in the beauty industry today around makeup. Last year, consumer beauty publications and industry executives heralded 2026 as the year bold, maximalist makeup...

27 Aug 36min

Why Midi Health is expanding into 'hormone-informed skin care' with Chief Medical Officer Dr. Kathleen Jordan, MD

Why Midi Health is expanding into 'hormone-informed skin care' with Chief Medical Officer Dr. Kathleen Jordan, MD

Midi Health is betting on topical skin care and body care as it diversifies its telehealth offerings to capture more women. “Women in midlife go through amazing changes with their hormones, … [and] o...

20 Aug 32min

The ‘ins and outs’ of branded events with Bilal Kaiser

The ‘ins and outs’ of branded events with Bilal Kaiser

Behind every great in-person beauty or wellness event is an invisible team of insiders that has engineered the gathering for maximum impact. Bilal Kaiser, the founder and principal of Agency Guacamo...

13 Aug 31min

How awards show beauty partnerships between artists, brands and celebs come together, with PRTNRS’ Marissa Alfe and Lauren FitzGerald

How awards show beauty partnerships between artists, brands and celebs come together, with PRTNRS’ Marissa Alfe and Lauren FitzGerald

Have you ever wondered how awards show beauty partnerships come together to create big, splashy red carpet moments that seem to reverberate across social media for weeks or months? Award season partn...

6 Aug 36min

How Ulta Beauty is reaching Gen Zalpha teen boys through first men’s masstige fragrance launch

How Ulta Beauty is reaching Gen Zalpha teen boys through first men’s masstige fragrance launch

Teen boys have become an increasingly important consumer demographic over the past few years thanks, primarily, to their insatiable appetite for fragrance. This includes the accumulation of "fragran...

30 Jul 31min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
rss-pa-konto
rss-skravla-gar
lydartikler-fra-aftenposten
finansredaksjonen
utbytte
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
tid-er-penger-en-podcast-med-peter-warren
rss-orjasater
stormkast-med-valebrokk-stordalen
lederpodden
pengesnakk
morgenkaffen-med-finansavisen
liberal-halvtime
rss-markedspuls-2