Herbivore co-founder Alex Kummerow: Conscious companies and transparency are the future

Herbivore co-founder Alex Kummerow: Conscious companies and transparency are the future

Starting out on Etsy and made by hand in the kitchen of co-founders Alex Kummerow and Julia Wills, skin-care brand Herbivore is now a rainbow-colored powerhouse with $15 million in Series A funding and distribution at Sephora. The brand’s Instagram-friendly aesthetic, emphasis on plant-based ingredients and glass-heavy packaging have attracted a loyal following. It has recently been rolling out a range of new products focused on active ingredients, including its latest vitamin C launch, as well as its bakuchiol Moon Fruit Serum, which launched this week. For this Glossy Beauty Podcast, Kummerow joined us from his home base in Hawaii to talk about Herbivore's founding story, growth and next steps. He shared details on how Herbivore went from a homemade brand to being stocked in top national retailers, how it's approached sustainability, and where he predicts beauty is headed.

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Target and Ultra break up, foam sunscreen is recalled —  plus, what makes a successful pop-up?

Target and Ultra break up, foam sunscreen is recalled —  plus, what makes a successful pop-up?

Host Lexy Lebsack is joined by reporter Melissa Daniels from Glossy’s sister publication Modern Retail and co-host of the Modern Retail Podcast, to walk through this week’s biggest beauty news stories...

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What's new in beauty brick-and-mortar, why E.l.f. is getting backlash — Dr. Thomas Sterry on plastic surgery trends

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On this week’s episode of the Glossy Beauty Podcast, co-host Lexy Lebsack interviews co-host Sara Spruch-Feiner about her recent reporting on the topic, diving into what’s fueling K-beauty’s renewed p...

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Krave Beauty isn’t your average K-Beauty brand. “[Our mission] resonates with a lot of people who are really tired of the beauty industry's narrative of ‘more is more,’” CEO and co-founder Liah Yoo t...

31 Jul 202555min

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TSG Group's Phlur acquisition, Shiseido's layoffs — and everything you should know about sunscreen in the US

In this episode of the Glossy Beauty Podcast, board-certified dermatologist and Mohs surgeon Dr. Jane Yoo, and the Melanoma Research Foundation's director of advocacy, Kim Wezik, MPH, chat with Glossy...

24 Jul 20251h

Prime Day's results, Beauty's wrestling opportunity — and a lawyer's take on beauty’s dupe lawsuits

Prime Day's results, Beauty's wrestling opportunity — and a lawyer's take on beauty’s dupe lawsuits

Beauty dupes have never been more popular. But is mimicking a competitor a sound business decision?   “This might surprise people, [but] dupes may not be illegal on their own," brand protection attor...

17 Jul 202542min

Debut Biotech’s Joshua Britton on the breakthrough beetle pigment set to disrupt beauty, plus Amazon Prime sale news

Debut Biotech’s Joshua Britton on the breakthrough beetle pigment set to disrupt beauty, plus Amazon Prime sale news

The female cochineal beetle may not be aware of it, but it owes a debt of gratitude to Joshua Britton. In February, Britton’s Debut Biotech unveiled a breakthrough set to disrupt how beauty produc...

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Unilever's acquisition, Glossier's CEO shakeup and Arrae's Siff Haider on predicting wellness trends

In the big wide world of health and wellness, there is always a buzzword du jour. In the past couple months, you've likely heard buzz about gut health and GLP-1s, ingredients like creatine and colostr...

26 Jun 202543min

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