CEO Andrea Blieden: 'We need to stay to true what Lime Crime is'

CEO Andrea Blieden: 'We need to stay to true what Lime Crime is'

When indie makeup brand Lime Crime appointed Andrea Blieden as CEO in May 2020, her first order of business was to chart a more transparent and vocal era for the business. Despite being one of the first digitally-native indie makeup brands, Lime Crime was plagued by a series of controversial incidents in the 2010s. In 2018, Lime Crime was acquired by Tengram Capital Partners. “It was time to start humanizing the brand and being transparent, because [our internal team works] transparently. I want us to operate with our customers in that same regard,” Blieden said on the latest episode of the Glossy Beauty Podcast. Blieden is also focused on continuing Lime Crime’s legacy of never putting a price on creativity. As comparable beauty brands increase price due to supply chain and inflation, Lime Crime has dropped its prices. Its Glimmering Skin Stick went from $25 to $15, for example. Lime Crime’s recent expansion into Walmart, Target and Sally Beauty has helped offset the price drop strategy, she said.

Episoder(382)

L'Oreal president of acquisitions Carol Hamilton: 'Transcending all trends is the experience a brand gives you'

L'Oreal president of acquisitions Carol Hamilton: 'Transcending all trends is the experience a brand gives you'

From the time Carol Hamilton was a little girl, she knew that she had a passion for beauty. What started as a love for lipstick would eventually blossom into a long, successful career in beauty. Now s...

29 Nov 201830min

Peach & Lily's Alicia Yoon: 'An industry is as innovative as consumers are demanding'

Peach & Lily's Alicia Yoon: 'An industry is as innovative as consumers are demanding'

When Peach & Lily founder and CEO Alicia Yoon moved to the United States from Korea to attend college, she would often share her love for Korean-based beauty via products and facials. Still, she often...

22 Nov 201838min

Revlon chief creative officer Linda Wells: 'Big companies have big business and have a lot of money, but there is an alternative way to starting a beauty company'

Revlon chief creative officer Linda Wells: 'Big companies have big business and have a lot of money, but there is an alternative way to starting a beauty company'

Since former Allure editor in chief Linda Wells landed at Revlon as chief creative officer in February 2017, she has had a busy last 21 months. Not only has she renovated all of the consumer touchpoin...

15 Nov 201831min

Trailer: The Glossy Beauty Podcast

Trailer: The Glossy Beauty Podcast

We're only a few short days away from the release of our first episode of The Glossy Beauty Podcast! Here, we're giving you a sneak peak to some of our conversations that we will be sharing this seaso...

6 Nov 20181min

Kora Organics' Miranda Kerr: 'It's incredible to be able to create products that you really wish for'

Kora Organics' Miranda Kerr: 'It's incredible to be able to create products that you really wish for'

In the first ever episode of the Glossy Beauty Podcast, Kerr talks about self-funding her business, her dedication to bringing organic products to the world, and achieving an 800% growth since Kora Or...

6 Nov 201837min

Introducing The Glossy Beauty Podcast!

Introducing The Glossy Beauty Podcast!

1 Nov 201837s

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