Ren's CEO Michelle Brett: 'Slow, healthy growth is the key'

Ren's CEO Michelle Brett: 'Slow, healthy growth is the key'

Michelle Brett started her career as a travel agent before landing in beauty and working for L'Occitane and Living Proof. She worked her way up the ranks until January 2022, when she was appointed CEO of Ren, a buzzy British skin-care brand hoping to make a bigger splash in the U.S. market. “I had fallen in love with Ren in 2002 in London. Ren has always been a brand that has been differentiated. It’s always had a large niche consumer to serve and such a strong purpose,” Brett said on the latest Glossy Beauty Podcast episode. As a pioneer of clean skin care since its creation in East London in 2000, Ren has catered to sensitive skin. But as that conversation has become more mainstream, Ren sees itself as a leader in the space. In the last four months, Ren jumped from No. 56 to No. 24 in the U.S. skin-care brand earned media chart, according to Brett. Ren has made significant strides on the sustainability front: Last year, it met its 2018 zero-waste goal, committing to using recyclable and reusable packaging made out of recycled material. But Brett wants to remind shoppers about how good the product is. "Our job is to show people what sensitive skin is … and how our products can work on sensitive skin, not irritate it, and also deliver benefits," said Brett.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(403)

Why Allure Best of Beauty is 'the only seal that matters' and how to get your product on it

Why Allure Best of Beauty is 'the only seal that matters' and how to get your product on it

What does it take to win Allure’s Best of Beauty awards? In today’s episode of the Glossy Beauty Podcast, Allure editor-in-chief Jessica Cruel sits down with host Lexy Lebsack to unpack the ins and o...

17 Sep 40min

Mary van Praag doubled Milani Cosmetics annual sales to $250 million in five years. Now she’s ready to double them again. 

Mary van Praag doubled Milani Cosmetics annual sales to $250 million in five years. Now she’s ready to double them again. 

Helmed for the past six years by veteran beauty executive Mary van Praag, 25-year-old mass beauty mainstay Milani Cosmetics is in the midst of meteoric growth. In today’s episode of the Glossy Beauty ...

10 Sep 25min

How Lorne Lucree used a beauty playbook to disrupt the allergy aisle with Wizard Wellness

How Lorne Lucree used a beauty playbook to disrupt the allergy aisle with Wizard Wellness

CPG disruptors have entered just about every legacy category over the past few years in hopes of capturing bored consumers looking for more interesting everyday products. We’ve seen this play out ac...

3 Sep 28min

Is makeup back? Celeb makeup artist Jamie Greenberg unpacks what’s next

Is makeup back? Celeb makeup artist Jamie Greenberg unpacks what’s next

There’s an interesting tension happening in the beauty industry today around makeup. Last year, consumer beauty publications and industry executives heralded 2026 as the year bold, maximalist makeup...

27 Aug 36min

Why Midi Health is expanding into 'hormone-informed skin care' with Chief Medical Officer Dr. Kathleen Jordan, MD

Why Midi Health is expanding into 'hormone-informed skin care' with Chief Medical Officer Dr. Kathleen Jordan, MD

Midi Health is betting on topical skin care and body care as it diversifies its telehealth offerings to capture more women. “Women in midlife go through amazing changes with their hormones, … [and] o...

20 Aug 32min

The ‘ins and outs’ of branded events with Bilal Kaiser

The ‘ins and outs’ of branded events with Bilal Kaiser

Behind every great in-person beauty or wellness event is an invisible team of insiders that has engineered the gathering for maximum impact. Bilal Kaiser, the founder and principal of Agency Guacamo...

13 Aug 31min

How awards show beauty partnerships between artists, brands and celebs come together, with PRTNRS’ Marissa Alfe and Lauren FitzGerald

How awards show beauty partnerships between artists, brands and celebs come together, with PRTNRS’ Marissa Alfe and Lauren FitzGerald

Have you ever wondered how awards show beauty partnerships come together to create big, splashy red carpet moments that seem to reverberate across social media for weeks or months? Award season partn...

6 Aug 36min

How Ulta Beauty is reaching Gen Zalpha teen boys through first men’s masstige fragrance launch

How Ulta Beauty is reaching Gen Zalpha teen boys through first men’s masstige fragrance launch

Teen boys have become an increasingly important consumer demographic over the past few years thanks, primarily, to their insatiable appetite for fragrance. This includes the accumulation of "fragran...

30 Jul 31min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
rss-pa-konto
rss-skravla-gar
pengepodden-2
utbytte
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
rss-orjasater
lederpodden
livet-pa-veien-med-jan-erik-larssen
pengesnakk
morgenkaffen-med-finansavisen
lydartikler-fra-aftenposten
liberal-halvtime
rss-markedspuls-2