Thirteen Lune’s Nyakio Grieco: ‘People buy into people before they buy into products’

Thirteen Lune’s Nyakio Grieco: ‘People buy into people before they buy into products’

After selling her skin-care brand Nyakio Beauty to Unilever in 2017, Nyakio Grieco set her sights on beauty retail with the launch of Thirteen Lune in 2020. As multiple beauty retailers were pledging to offer at least 15% of their shelf space to Black-owned brands, she came up with a “90/10” model for Thirteen Lune: 90% of brands are BIPOC-owned, with 10% owned by those who demonstrate allyship. With $1 million in funding from celebrities including Gwyneth Paltrow and Sean Combs and a $3 million seed round led by Fearless Fund, Thirteen Lune is in the process of taking over all of JCPenney’s former Sephora locations. It also stocks Grieco’s new skin-care venture, Relevant, which was launched in 2022. Physical retail is a big part of Grieco’s vision for Thirteen Lune, which will be launching its first standalone physical store early this year in Los Angeles. In this week’s episode of the Glossy Beauty Podcast, Grieco shared her success story from the inspiration of her first brand launched in 2002 to her current beauty ventures.

Episoder(382)

Can a diffusion beauty line work? Indie Lee hopes to prove it can

Can a diffusion beauty line work? Indie Lee hopes to prove it can

Indie Lee launched her namesake beauty brand — a pioneer of the "clean" beauty movement — in 2010. Now owned by parent company American Exchange, the brand is embarking on a new chapter: a diffusion l...

23 Apr 41min

Wonderskin CEO Michael Malinsky on turning a viral product into a thriving beauty brand

Wonderskin CEO Michael Malinsky on turning a viral product into a thriving beauty brand

Michael Malinsky’s 6-year-old brand Wonderskin could have easily become a one-hit wonder.  Wonderskin launched in 2020 with a peel-off lip stain that immediately went viral on TikTok for its metallic...

16 Apr 44min

What's going on at Glossier?

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As the beauty industry moves past the direct-to-consumer boom of the 2010s, some of its most influential brands are being forced to redefine what success looks like. One of the most closely watched is...

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Why AI-powered wellness chatbots will be 'table stakes' for supplement brands, with Thorne CSO Dr. Nathan Price

Why AI-powered wellness chatbots will be 'table stakes' for supplement brands, with Thorne CSO Dr. Nathan Price

As beauty and wellness industry insiders are well aware, the supplement space has exploded in size and scope over the past decade.  Stiff competition has driven new ways for brands, retailers and adj...

2 Apr 51min

How fitness brands can leverage partnerships for growth with Pvolve’s Julie Cartwright

How fitness brands can leverage partnerships for growth with Pvolve’s Julie Cartwright

26 Mar 42min

How to turn a no from Ulta into a yes, even if it takes 7 years

How to turn a no from Ulta into a yes, even if it takes 7 years

On this week’s episode of the Glossy Beauty Podcast, co-host Sara Spruch-Feiner sits down with Kim van Haaster, founder of Bloomeffects, to discuss the brand’s seven-year journey to Ulta Beauty. Bloo...

19 Mar 50min

Oura Ring’s Dr. Tanvi Jayaraman on serving women in the AI era with its first female-focused LLM, chatbot

Oura Ring’s Dr. Tanvi Jayaraman on serving women in the AI era with its first female-focused LLM, chatbot

Oura Health, the Finnish wearables company that has sold more than 5 million health tracker rings, is betting on women’s health with the launch of its first-ever proprietary large language model desig...

12 Mar 48min

Why Evereden is giving equity to teenagers

Why Evereden is giving equity to teenagers

As influencer marketing evolves beyond one-off paid posts, brands are finding new ways to build relationships that last and go deeper than a hashtag-sponsored post. On this week’s episode of the Glos...

5 Mar 34min

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