DIBS Beauty's Jeff Lee and Courtney Shields: 'The customer is smarter than ever'

DIBS Beauty's Jeff Lee and Courtney Shields: 'The customer is smarter than ever'

Growing up in communities of color, Jeff Lee and Courtney Shields were both early to understanding the importance of diversity and inclusion in beauty. When they met virtually through peers during the pandemic, they instantly connected over a shared desire to create a multicultural collection of beauty products catering to all. Their mutual passions for making all women feel seen and beautiful birthed DIBS Beauty, short for Desert Island Beauty Status, in September 2021. The co-founders secured $2.6 million in an initial funding round from Tula's co-founders, as well as major stakeholders at finance company L Catterton, which also invested in Tula, and influencers. DIBS Beauty's less intimidating and more inclusive approach to beauty also made it one of the fastest-growing brands in 2022, according to research firm Spate. Thanks in part to the virality of the brand's hero product, Status Stick, average monthly searches for the brand grew to 2,470 in 2022. "The mission of DIBS Beauty is desert island beauty status. It's the makeup you would take with you to a desert island," Lee said on the latest episode of The Glossy Beauty Podcast. In January, the company reported 700% year-over-year sales growth. With expansion top of mind for the co-founders, creating new, innovative products and expanding to new distribution channels are the biggest priorities this year.

Episoder(381)

Inside the world of beauty packaging

Inside the world of beauty packaging

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Sephora welcomes Gen Alpha shoppers with brands designed for them

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Amazon bets on K-Beauty, Ulta Beauty embraces Squishmallows, and 3 Glossy Pop Award winners share their campaign success secrets

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What does it take for a beauty campaign or brand to cut through the noise in 2025?  Our second-annual Glossy Pop Awards is one place where our team recognizes the best and most culturally relevant be...

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Executive coach Angela Bennet shares her top 3 tips for execs, plus industry news 

Executive coach Angela Bennett knows a thing or two about the unique needs of beauty and wellness industry leaders. She spent more than two decades working across L’Oréal and Estee Lauder brands like ...

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Olive & June's Sarah Gibson Tuttle on life after acquisition: You have to 'focus on the consumer obsessively'

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After starting as a brick-and-mortar nail salon in Los Angeles in 2013, Olive & June closed up shop in 2020, with founder and CEO Sarah Gibson Tuttle pivoting her focus to DIY manis. By November 2024,...

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L’Oréal tech leader Guive Balooch on what’s driving beauty innovation today, plus industry news

L’Oréal tech leader Guive Balooch on what’s driving beauty innovation today, plus industry news

When it comes to innovation in the beauty industry, few wield more power and influence than Guive Balooch, L’Oréal Group’s longtime tech leader.  “In the last three or four years, [we’ve seen] this i...

11 Sep 202547min

Reinventing a heritage beauty brand with Borghese COO Dawn Hilarczyk — plus, industry news

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What does it take to successfully reinvent a heritage beauty brand? Industry veteran Dawn Hilarczyk is on a mission to completely transform Borghese, the 68-year-old heritage brand famous for its Ita...

4 Sep 202551min

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The beauty industry had an eventful summer marked by changing retailer strategies, stark revenue tumbles and a flurry of pricey acquisitions.  In this special episode of The Glossy Beauty Podcast, re...

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