Odele co-founders Lindsay Holden and Britta Chatterjee: ‘Design is so much more accessible’

Odele co-founders Lindsay Holden and Britta Chatterjee: ‘Design is so much more accessible’

Not long ago, the options for beauty consumers looking for clean hair care were limited to a handful of brands at either the luxury or the crunchy granola ends of the spectrum. Former business school classmates Lindsay Holden, Britta Chatterjee and Shannon Kearney saw an opening in the market for a mass premium brand appealing to millennials’ ingredient- and style-consciousness. Odele launched in 2020, quickly entering Target, where Holden was previously a senior buyer. Gender-neutral, minimalist, and at an accessible price point, it has since expanded to Ulta Beauty and CVS, and is in the process of launching products geared toward specific hair types. On this week's episode of the Glossy Beauty Podcast, Holden and Chatterjee talked about the opportunity they saw for clean hair-care at mass retail and their process for branding and design.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(396)

How Ulta Beauty is reaching Gen Zalpha teen boys through first men’s masstige fragrance launch

How Ulta Beauty is reaching Gen Zalpha teen boys through first men’s masstige fragrance launch

Teen boys have become an increasingly important consumer demographic over the past few years thanks, primarily, to their insatiable appetite for fragrance. This includes the accumulation of "fragran...

30 Jul 31min

Tower 28 spent $200k on an interactive billboard. Was it worth it?

Tower 28 spent $200k on an interactive billboard. Was it worth it?

As competition in the beauty industry heats up, leaders are looking for new ways to stand out. “I've worked in beauty for 24 years now, and I don't think I've ever seen it more competitive than it i...

23 Jul 26min

Gregg Renfrew is courting Gen Z with Beecee, but do young people care about clean beauty?

Gregg Renfrew is courting Gen Z with Beecee, but do young people care about clean beauty?

The beauty industry disruptor that brought clean beauty into the mainstream is back with a shiny new brand concept. Gregg Renfrew, the entrepreneur behind Beautycounter and Counter, is launching her...

16 Jul 36min

What makes a successful pop-up? (RERUN)

What makes a successful pop-up? (RERUN)

To discuss what makes a successful retail pop-up, Glossy is joined by three powerhouse executives in today’s roundtable episode: Jacquelin Barrett, Patrick Ta Beauty svp of marketing; Matte Projects p...

9 Jul 47min

How Supergoop CMO Lauren Weinberg is tackling Amazon and TikTokShop amid channel mix expansion

How Supergoop CMO Lauren Weinberg is tackling Amazon and TikTokShop amid channel mix expansion

It’s tough to compete with Supergoop, the sunscreen startup that entered the market in 2006 and quickly became the industry darling before selling to private equity firm Blackstone in 2021. In many wa...

2 Jul 25min

How Nutrafol CEO Cindy Gustafson is reaching men, growing retention with tech and plotting expansion

How Nutrafol CEO Cindy Gustafson is reaching men, growing retention with tech and plotting expansion

Cindy Gustafson has checked off a laundry list of accomplishments during her first 18 months as CEO of Nutrafol.  This includes an app launch designed to improve retention and a product release tailo...

25 Jun 36min

Inside Revlon’s comeback bet on fragrance with president Amber Garrison

Inside Revlon’s comeback bet on fragrance with president Amber Garrison

18 Jun 37min

How execs from Ulta Beauty, Tarte and Beekman 1802 are implementing AI into workflows

How execs from Ulta Beauty, Tarte and Beekman 1802 are implementing AI into workflows

How are beauty and wellness business leaders actually using AI today?  That was the question posed to three longtime industry executives on stage during Glossy’s annual E-Commerce Summit in Miami Bea...

11 Jun 31min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
lydartikler-fra-aftenposten
pengepodden-2
rss-borsmorgen-okonominyhetene
tid-er-penger-en-podcast-med-peter-warren
utbytte
morgenkaffen-med-finansavisen
rss-pa-konto
liberal-halvtime
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
pengesnakk
lederpodden
rss-skravla-gar
okonomiamatorene
rss-renters-rente
rss-pengefrihet-reisen-mot-okonomisk-frihet