Molly Sims on developing YSE Beauty: 'I didn't want it to be another celebrity or influencer brand'

Molly Sims on developing YSE Beauty: 'I didn't want it to be another celebrity or influencer brand'

There are countless ways to launch a celebrity-founded skin-care brand nowadays. One can partner with an incubator (à la Peyton List and Pley Beauty), build a company within the framework of a larger conglomerate (i.e., Fenty Beauty and Rihanna with Kendo, or JVN and Jonathan Van Ness with Amyris) — or, you can build from the ground up. Some of the most successful celebrity-founded brands were birthed from the final option. They include Rare Beauty by Selena Gomez and Rhode by Hailey Bieber. Molly Sims has taken a somewhat hybrid approach to create her new skin-care line, YSE Beauty. She built her own team, tapping veterans from brands like Dr. Barbara Sturm and Poosh. However, she brought in a partner in the business, too —formulation expert and founder of SOS Beauty Charlene Valledor, who has created products for brands including Shani Darden and Patrick Ta. YSE Beauty is launching with six products, all focused on addressing hyperpigmentation, which became a major concern for Sims in her 40s — Sims will turn 50 in May. Sims has been working on the brand and its product development for the past three years, but she's been enmeshed in the beauty space for much longer. She has a weekly beauty podcast — "Lipstick On The Rim," which launched in 2021 — plus she's published beauty content on her shoppable blog, Mollysims.com, for the past seven years. Of course, she's also gained valuable beauty experience through her modeling and acting careers. The latest Pop Edition of the Glossy Beauty Podcast features Sims discussing the development of YSE.

Episoder(382)

Helen Steed gives an inside look at packaging for Glossier, Merit and Rhode

Helen Steed gives an inside look at packaging for Glossier, Merit and Rhode

The Glossy Beauty Podcast is back with its second of three deep dives into beauty packaging. Today, our guest is Helen Steed, a veteran in the field, whose resume includes a 10-year stint leading crea...

23 Okt 202555min

Inside the world of beauty packaging

Inside the world of beauty packaging

This week’s episode of the Glossy Beauty Podcast introduces a three-week series dedicated to beauty packaging. Despite daily interacting with beauty products — including face wash, body wash, lipstick...

16 Okt 202546min

Sephora welcomes Gen Alpha shoppers with brands designed for them

Sephora welcomes Gen Alpha shoppers with brands designed for them

On this week’s episode of “The Glossy Beauty Podcast,” co-hosts Sara Spruch-Feiner and Lexy Lebsack dive into one of beauty’s buzziest topics: Gen Alpha’s rapid emergence as consumers in their own rig...

9 Okt 202540min

Amazon bets on K-Beauty, Ulta Beauty embraces Squishmallows, and 3 Glossy Pop Award winners share their campaign success secrets

Amazon bets on K-Beauty, Ulta Beauty embraces Squishmallows, and 3 Glossy Pop Award winners share their campaign success secrets

What does it take for a beauty campaign or brand to cut through the noise in 2025?  Our second-annual Glossy Pop Awards is one place where our team recognizes the best and most culturally relevant be...

2 Okt 202551min

Executive coach Angela Bennet shares her top 3 tips for execs, plus industry news 

Executive coach Angela Bennet shares her top 3 tips for execs, plus industry news 

Executive coach Angela Bennett knows a thing or two about the unique needs of beauty and wellness industry leaders. She spent more than two decades working across L’Oréal and Estee Lauder brands like ...

25 Sep 202552min

Olive & June's Sarah Gibson Tuttle on life after acquisition: You have to 'focus on the consumer obsessively'

Olive & June's Sarah Gibson Tuttle on life after acquisition: You have to 'focus on the consumer obsessively'

After starting as a brick-and-mortar nail salon in Los Angeles in 2013, Olive & June closed up shop in 2020, with founder and CEO Sarah Gibson Tuttle pivoting her focus to DIY manis. By November 2024,...

18 Sep 202552min

L’Oréal tech leader Guive Balooch on what’s driving beauty innovation today, plus industry news

L’Oréal tech leader Guive Balooch on what’s driving beauty innovation today, plus industry news

When it comes to innovation in the beauty industry, few wield more power and influence than Guive Balooch, L’Oréal Group’s longtime tech leader.  “In the last three or four years, [we’ve seen] this i...

11 Sep 202547min

Reinventing a heritage beauty brand with Borghese COO Dawn Hilarczyk — plus, industry news

Reinventing a heritage beauty brand with Borghese COO Dawn Hilarczyk — plus, industry news

What does it take to successfully reinvent a heritage beauty brand? Industry veteran Dawn Hilarczyk is on a mission to completely transform Borghese, the 68-year-old heritage brand famous for its Ita...

4 Sep 202551min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
rss-politisk-preik
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
morgenkaffen-med-finansavisen
utbytte
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
rss-markedspuls-2
lederpodden
rss-sunn-okonomi
rss-pa-konto
rss-fa-makro