Marianna Hewitt of Summer Fridays: ‘Video is really what gets people to convert’

Marianna Hewitt of Summer Fridays: ‘Video is really what gets people to convert’

Influencer brands might be common now, but that wasn’t the case half a decade ago. One of the original Instagram influencers, Marianna Hewitt launched Summer Fridays with her co-founder Lauren Ireland in 2018. As the first influencer brand at Sephora, Summer Fridays quickly became a top seller with its cult Jet Lag Mask. Funded by Prelude Growth Partners, the brand now has a full lineup of skincare and makeup products. On this week’s Glossy Beauty Podcast episode, Hewitt joined to talk about her career and how she discovered the power of Instagram early after starting out her influencer career on YouTube. She also shared strategies for going viral on social media with collabs like her Erewhon smoothie, as well as her thoughts on the most effective social platforms and formats for driving sales. While she may have gotten in on Instagram in its photo days, she discussed why the video format is the most effective sales driver on both Instagram and TikTok.

Episoder(381)

Inside the world of beauty packaging

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Sephora welcomes Gen Alpha shoppers with brands designed for them

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25 Sep 202552min

Olive & June's Sarah Gibson Tuttle on life after acquisition: You have to 'focus on the consumer obsessively'

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18 Sep 202552min

L’Oréal tech leader Guive Balooch on what’s driving beauty innovation today, plus industry news

L’Oréal tech leader Guive Balooch on what’s driving beauty innovation today, plus industry news

When it comes to innovation in the beauty industry, few wield more power and influence than Guive Balooch, L’Oréal Group’s longtime tech leader.  “In the last three or four years, [we’ve seen] this i...

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Reinventing a heritage beauty brand with Borghese COO Dawn Hilarczyk — plus, industry news

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The beauty industry had an eventful summer marked by changing retailer strategies, stark revenue tumbles and a flurry of pricey acquisitions.  In this special episode of The Glossy Beauty Podcast, re...

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