The Glossy Beauty Podcast30 Nov 2023

Olamide Olowe on teaching Topicals customers about skin neutrality: 'There's no wrong or right answer in your quest for beauty'

Olamide Olowe is a born entrepreneur. The Topicals skin-care founder grew up in an entrepreneurial household and pursued track running, which enabled her to earn a scholarship to UCLA, where she initially studied pre-med to become a dermatologist. Topicals was born after Olowe's college roommate revealed a family connection to SheaMoisture. On the latest episode of the Glossy Beauty podcast, Olowe said she learned that skin care, dermatology and beauty could be made accessible over the counter. The name Topicals serves a dual function because it means both something applied on the skin and something that is culturally relevant or topical. Topicals is dedicated to helping chronic skin issues like eczema and psoriasis for all types of consumers and is sold through Sephora and its DTC e-commerce. Topicals has received wide praise since its launch in 2020, including being honored by Allure's Best of Beauty in 2023 and Women's Health 2023 Skincare Awards, among others. But the journey to get there was not easy. Just like many other female and BIPOC-founded brands, Topicals had a difficult fundraising experience, at first. But the brand went on to raise $15 million in outside funding. On the latest Glossy Podcast, Olowe spoke with Emma Sandler, beauty and wellness editor at Glossy, about her entrepreneurial vision for the beauty industry, Topicals' early entry into Sephora and streetwear culture's influence on her business.

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