Katie Sturino on bringing Megababe to the masses

Katie Sturino on bringing Megababe to the masses

Along with being the founder of 7-year-old Megababe, Katie Sturino is an influencer (803,000 followers on Instagram, 25,000 on TikTok), a body positivity advocate and the author of the book "Body Talk," published in 2021. Megababe is best known for its first product: Thigh Rescue, an anti-chafe stick of which over 1 million units have sold. In addition to being sold at Target, Ulta, Goop, Anthropologie and Nordstrom, among other retailers, the brand launched at Walmart in early March. "Megababe is still self-funded; we have never taken $1 of fundraising," Sturino said on this week's episode of the Glossy Beauty Podcast. "It's a different type of approach than other brands that launched at the same time. Most people will take funding and grow really big." Also on the podcast, Sturino discusses her start in content creation, Megababe's expansion to Walmart and new categories, the brand's first big marketing investments, and her response to the current heightened fixation on weight. Get more from Glossy with the daily newsletter, sent out each weekday morning. Visit glossy.co/newsletters to sign up.

Episoder(382)

Can a diffusion beauty line work? Indie Lee hopes to prove it can

Can a diffusion beauty line work? Indie Lee hopes to prove it can

Indie Lee launched her namesake beauty brand — a pioneer of the "clean" beauty movement — in 2010. Now owned by parent company American Exchange, the brand is embarking on a new chapter: a diffusion l...

23 Apr 41min

Wonderskin CEO Michael Malinsky on turning a viral product into a thriving beauty brand

Wonderskin CEO Michael Malinsky on turning a viral product into a thriving beauty brand

Michael Malinsky’s 6-year-old brand Wonderskin could have easily become a one-hit wonder.  Wonderskin launched in 2020 with a peel-off lip stain that immediately went viral on TikTok for its metallic...

16 Apr 44min

What's going on at Glossier?

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As the beauty industry moves past the direct-to-consumer boom of the 2010s, some of its most influential brands are being forced to redefine what success looks like. One of the most closely watched is...

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Why AI-powered wellness chatbots will be 'table stakes' for supplement brands, with Thorne CSO Dr. Nathan Price

Why AI-powered wellness chatbots will be 'table stakes' for supplement brands, with Thorne CSO Dr. Nathan Price

As beauty and wellness industry insiders are well aware, the supplement space has exploded in size and scope over the past decade.  Stiff competition has driven new ways for brands, retailers and adj...

2 Apr 51min

How fitness brands can leverage partnerships for growth with Pvolve’s Julie Cartwright

How fitness brands can leverage partnerships for growth with Pvolve’s Julie Cartwright

26 Mar 42min

How to turn a no from Ulta into a yes, even if it takes 7 years

How to turn a no from Ulta into a yes, even if it takes 7 years

On this week’s episode of the Glossy Beauty Podcast, co-host Sara Spruch-Feiner sits down with Kim van Haaster, founder of Bloomeffects, to discuss the brand’s seven-year journey to Ulta Beauty. Bloo...

19 Mar 50min

Oura Ring’s Dr. Tanvi Jayaraman on serving women in the AI era with its first female-focused LLM, chatbot

Oura Ring’s Dr. Tanvi Jayaraman on serving women in the AI era with its first female-focused LLM, chatbot

Oura Health, the Finnish wearables company that has sold more than 5 million health tracker rings, is betting on women’s health with the launch of its first-ever proprietary large language model desig...

12 Mar 48min

Why Evereden is giving equity to teenagers

Why Evereden is giving equity to teenagers

As influencer marketing evolves beyond one-off paid posts, brands are finding new ways to build relationships that last and go deeper than a hashtag-sponsored post. On this week’s episode of the Glos...

5 Mar 34min

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