Katie Sturino on bringing Megababe to the masses

Katie Sturino on bringing Megababe to the masses

Along with being the founder of 7-year-old Megababe, Katie Sturino is an influencer (803,000 followers on Instagram, 25,000 on TikTok), a body positivity advocate and the author of the book "Body Talk," published in 2021. Megababe is best known for its first product: Thigh Rescue, an anti-chafe stick of which over 1 million units have sold. In addition to being sold at Target, Ulta, Goop, Anthropologie and Nordstrom, among other retailers, the brand launched at Walmart in early March. "Megababe is still self-funded; we have never taken $1 of fundraising," Sturino said on this week's episode of the Glossy Beauty Podcast. "It's a different type of approach than other brands that launched at the same time. Most people will take funding and grow really big." Also on the podcast, Sturino discusses her start in content creation, Megababe's expansion to Walmart and new categories, the brand's first big marketing investments, and her response to the current heightened fixation on weight. Get more from Glossy with the daily newsletter, sent out each weekday morning. Visit glossy.co/newsletters to sign up.

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Peptides 101: How BPC-157 & "peptide stacks" are driving wellness culture with NYT's David Dodge and McGill's Jonathan Jarry

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Dr. Marnie's founder and CEO on the rise and longevity of derm-led beauty brands

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The latest Glossy Beauty Podcast episode features board-certified dermatologist Dr. Marnie Nussbaum and beauty industry veteran Jodi Kaplan — the founder and CEO, respectively, of the Dr. Marnie skin-...

8 Jan 33min

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What will 2026 mean for the beauty and wellness industries?  In today’s special episode, hosts Lexy Lebsack, Emily Jensen and Sara Spruch-Feiner share their 2026 industry predictions.  This includes...

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