Experiment's Lisa Guerrera and Emmy Ketcham on creating a brand for the 'nerdy, smart girl who ends up being cool in adulthood'

Experiment's Lisa Guerrera and Emmy Ketcham on creating a brand for the 'nerdy, smart girl who ends up being cool in adulthood'

Lisa Guerrera and Emmy Ketcham, co-founders of Experiment, met in 2019 at an event for the Sephora Accelerate program, which Guerrera participated in with her first business. Together, they soft-launched their skin-care brand in 2020 with a lime-green silicone sheet mask. Since then, the brand has grown to include products including a glycerin-based hydrating serum, a “micro-slugging” oil gel and a lip balm. Its first cleanser will launch in a few weeks. In April, Experiment announced a $3.3 million seed round, led by Greycroft. On this week’s episode of the Glossy Beauty Podcast, the duo discusses how they launched the company with $8,500, why theirs is a brand for the “nerdy, smart girl" and why science ultimately beat out "clean" beauty.

Episoder(380)

Beauty YouTuber Patrick Starrr: 'Being an influencer is this religion of being brand agnostic'

Beauty YouTuber Patrick Starrr: 'Being an influencer is this religion of being brand agnostic'

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When Stacy Panagakis took the helm as CEO of LimeCrime just over a year ago, at the same time it was acquired by Tengram Capital, she was thrilled by the untapped potential of the brand. Since steppin...

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On this episode of The Glossy Beauty Podcast, Drunk Elephant Founder and Chief Creative Officer, Tiffany Masterson sits down with beauty editor Priya Rao to discuss building a clean brand before that ...

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When Tom Seery started content and reviews site RealSelf in 2006, he wanted to create an honest and accessible resource for people seeking information on cosmetic aesthetics and plastic surgery by foc...

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When Rob Robillard, vp of integrated beauty at QVC and HSN, started his job eight years ago, he knew there was a lot of untapped potential for modernizing these legacy retail brands. In this week's ep...

6 Jun 201932min

DevaCurl's Robert Schaeffler: 'Indie brands are more in touch with what the customer wants'

DevaCurl's Robert Schaeffler: 'Indie brands are more in touch with what the customer wants'

The world of beauty is rapidly evolving due to the impact of popular indie brands, and the hair-care category is no exception. Niche hair-care brands are finding success by sticking with one focus, wh...

30 Mai 201930min

Versed's Katherine Power: There is a lot of confusion around skin care

Versed's Katherine Power: There is a lot of confusion around skin care

When Katherine Power co-founded fashion and lifestyle brand WhoWhatWear in 2012, she wanted to democratize fashion. Now she is taking on clean beauty with a new brand, Versed. Just this week, Versed l...

23 Mai 201925min

Memebox's Dino Ha: We want to evolve with the discovery process

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When Dino Ha first founded Memebox seven years ago, he wanted to find a way to bring K-beauty to new audiences, especially in the United States. But as time went on and his company grew, he realized t...

16 Mai 201929min

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