JB Skrub's Jill Biren on marketing to tween boys

JB Skrub's Jill Biren on marketing to tween boys

Before the "aha" moment that led to the creation of JB Skrub, the brand she co-founded with "Modern Family" star Julie Bowen, Jill Biren worked in magazine publishing at Condé Nast for 16 years. But then, one day, she was packing her 9-year-old son up for camp and realized there wasn't a personal care brand made for him. He was too old to bring baby soap to camp, and she didn't want to send him with a synthetically fragranced men's product. And so, an idea was born. Bowen, also a boy mom, related to this struggle, and the two came together to work on a brand of body care products for tween boys. They chose to do so independently and spent eight years taking it from concept to reality, until finally launching in January of 2023 with five products: a body wash, a body spray, a face wash, a face lotion and toner pads. Recently, JB Skrub added hair care to the mix with the introduction of a shampoo. On this week’s episode of the Glossy Beauty Podcast, Biren discusses the moment she realized she'd stumbled upon a white space in the market, JB Skrub's unique motto for teaching boys good hygiene and the power of telling this rarely-spoken-to consumer that this product was, in fact, made for him.

Episoder(380)

Starring's Ted Gibson and Jason Backe on redefining what a salon looks like

Starring's Ted Gibson and Jason Backe on redefining what a salon looks like

Ted Gibson and Jason Backe had to close one business to make another work. The married couple (a hairstylist and colorist, respectively) and business partners say it took closing down their flagship s...

25 Jun 202053min

'Diversity is good for business, period': Uoma Beauty founder Sharon Chuter

'Diversity is good for business, period': Uoma Beauty founder Sharon Chuter

Uoma Beauty founder Sharon Chuter is more than ready for the reckoning coming to monocultural corporations in America. "Now I can be more vocal about it because I have little to lose," Chuter said on ...

18 Jun 202047min

Mented Cosmetics' KJ Miller and Amanda Johnson on the reasons to bet on diverse brands

Mented Cosmetics' KJ Miller and Amanda Johnson on the reasons to bet on diverse brands

Beauty companies that fail to bring diverse employees into their teams, for executive-level to entry-level roles, aren't just at risk of failing on a moral front -- they're also leaving money on the t...

11 Jun 202042min

'I definitely don't think we're looking at the death of retail': Unilever Prestige Group CEO and EVP Vasiliki Petrou

'I definitely don't think we're looking at the death of retail': Unilever Prestige Group CEO and EVP Vasiliki Petrou

The coronavirus pandemic has created more uncertainty for brick-and-mortar locations, but it's an opportunity for companies to ramp up the expertise and service stores were known for digitally. "That ...

4 Jun 202037min

Murad CEO Michelle Shigemasa on reaching 50% DTC 'in the next two years, max'

Murad CEO Michelle Shigemasa on reaching 50% DTC 'in the next two years, max'

When Murad CEO Michelle Shigemasa turned the skin care company's focus to direct-to-consumer sales versus wholesale last year, it was with the goal of getting to 50% DTC within five years. Now Shigema...

28 Mai 202033min

Biologique Recherche U.S. general manager Laura Gerchik on the future of beauty's most exclusive brand

Biologique Recherche U.S. general manager Laura Gerchik on the future of beauty's most exclusive brand

In beauty, Biologique Recherche is the industry's definition of a cult brand. The French skincare company's products are only available in a limited assortment of spas globally, despite regular inboun...

21 Mai 202036min

Nutrafol CEO Giorgos Tsetis on changing the company's sales vehicle in a matter of weeks

Nutrafol CEO Giorgos Tsetis on changing the company's sales vehicle in a matter of weeks

Telemedicine visits may be up, but people have less usual access to their doctors and other hair specialists (like stylists and plastic surgeons) for less than urgent care. Hair and wellness company N...

14 Mai 202040min

Biossance president Catherine Gore on how skin care answered growing health concerns for consumers

Biossance president Catherine Gore on how skin care answered growing health concerns for consumers

Biossance president Catherine Gore has always considered skin care as medically significant, and believes customers will be more inclined to share that thinking as coronavirus lockdowns continue aroun...

7 Mai 202034min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
livet-pa-veien-med-jan-erik-larssen
morgenkaffen-med-finansavisen
rss-markedspuls-2
pengesnakk
utbytte
lederpodden
rss-pa-konto
liberal-halvtime
rss-fa-makro
rss-investering-gjort-enkelt
rss-impressions-2