Sounds Profitable24 Jul 2022

Reporting On The Business Of Podcasting

Bryan speaks with Marketing Brew’s Alyssa Meyers about reporting on podcasting and audio for an advertising-focused publication. Marketing Brew is part of Morning Brew’s network of newsletters. Adtech Applied cohost Arielle Nissenblatt joins to set up the chat and break it down with takeaways at the latter half of the show. Listen for:

How Alyssa found this beat
What Alyssa looks for in a story
How to become a source for Alyssa and other marketing/advertising-focused publications that cover podcasting and audio
Information on the Sounds Profitable Summit at Podcast Movement Dallas
Where to find our other podcasts, La Descarga, The Download, and Sounds Profitable: The Narrated Articles
An update on our podcast slate at Sounds Profitable and a tease of what’s to come

Here’s our favorite idea from this conversation: we need subject matter experts who are not just well-versed in their own product or company’s capabilities, but who also know how their product/company relates to and fits in with the larger audio landscape. Links:

Credits:

Hosted by Bryan Barletta & Arielle Nissenblatt
Audio engineering by Evo Terra
Executive produced by Evo Terra of Simpler Media
Sounds Profitable Theme written by Tim Cameron

See omnystudio.com/listener for privacy information.

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Episoder(1089)

The New Rules of Podcast Advertising, Automating the Average, & More

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Resetting Podcasting's Thermostat, Ad Spend Increase, & More

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8 Okt 6min

Reset Your Thermostat

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7 Okt 7min

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6 Okt 7min

Industry Leaders on Scale, Podcast Landscape 2026 Debuts, & More

This week in the business of podcasting:Sounds Profitable's Podcast Landscape 2026 shows podcast reach holding steady at 74% of U.S. adults, while Netflix debuts as the third most-used podcast platfor...

2 Okt 9min

The Podcast Landscape 2026 Pt. 1, Podcasting's Place in the Mix, & More

Today in the business of podcasting:Sounds Profitable's Podcast Landscape 2026 finds U.S. podcast reach holding steady at 74% of adults, with Netflix arriving as a top-three platform and weekly video ...

1 Okt 7min

The Podcast Landscape 2026 - The Core Numbers

This week Tom Webster shares Part One of The Podcast Landscape 2026, our annual study of how Americans consume podcasts, drawn from a census-weighted survey of 5,473 US adults. Podcasting's audience i...

1 Okt 3min