The Future of Brand Safety & Suitability for Audio

The Future of Brand Safety & Suitability for Audio

In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with Tamara Zubatiy, co-founder and CEO of Barometer. Barometer contextualizes podcasts based on the GARM brand suitability components and the Media Roundtable Values. Listen to learn about:
  • Brand safety and suitability
  • Why it’s important to create block and allow lists for advertisers
  • How context and nuance play into the brand safety and suitability conversation
  • The Sounds Profitable Business Leaders Summit
  • The consolidation of our feeds
  • Why we need your feedback on this podcast
Here’s our favorite idea from this conversation: GARM marks different levels of risk when it comes to advertising but there’s never an ad partnership that brings zero risk to either party (advertiser or publisher). Links: Credits: See omnystudio.com/listener for privacy information.

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Episoder(1047)

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13 Aug 4min

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Five Days at Terminal 5

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12 Aug 10min

Magellan AI Quarterly Podcast Ad Benchmarks, YouTube To Increase Partner Program Requirements, & More

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Today in the business of podcasting:With the Premier League banning front-of-shirt gambling sponsorships from the 2026/27 season, Sport Social's Ryan Barker argues official team and fan podcasts are t...

11 Aug 7min

A Marketer's Take on Reading Research, Nielsen Acquires DoubleVerify for $2.15B & More

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