Sounds Profitable16 Jun 2023

Podcast Listeners Receptive to Political Ads & 2 Other Stories

This week's stories: Podcast listeners well disposed to political ads (Veritonic)Let’s Think about Podcast Consumers, Not Just Listeners Can A Million Ads Simplify Hyperlocal Audio Ads By Creating Even More Of Them?Partner Events: “Demystifying Brand Lift: Measuring How Audio Ad Campaigns Resonate with Listeners.” “How Creative Testing Drives Success in Audio.”“The Podcast Opportunity: Buyer Perceptions of Podcast Advertising”Quick Hits:

What AI Will Never be Able to Do That People Can by Scott Klass. With AI discourse focusing on the hypotheticals of replacing on-air talent, SoundStack CMO Klass addresses the need for a human experience in the customer service side of advertising.
Is the podcast bubble starting to burst? by Nick Bonyhady. A look at podcasting’s listener growth (and recent lack thereof) in Australia, showing there’s less of a balloon and more of a new normal catching up to the statistical anomaly of the surge in new podcasts spurred by pandemic.
Podsights goes free-to-use and rebrands as Spotify Ad Analytics by Reem Makari. Rebranded to Spotify Ad Analytics, the platform offers free pixel tracking and has expanded to more countries. Brand lift studies are still Spotify app only, but are included for free with campaigns that meet a minimum spend and reach threshold.
Podscribe Launches Automated Ad Scoring The new tool, powered by ChatGPT, automatically grades the quality of ad reads on a scale of 1 to 10 using criteria like how clearly the product was endorsed, and how personalized the recommendation was.
Narrativ Launches Mobile App Open Beta. Generative AI startup Narrativ generates audio versions of news articles and monetizes via audio ads. The mobile app currently hosts content from several collegiate newspapers and will soon incorporate national news and Associated Press articles.

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Episoder(1090)

Apple Talks HLS, Audible Debuts NielsenIQ Spoken Word Data, & More

Today in the business of podcasting:Apple Podcasts product manager Ted Hosmann explains how video podcasts work over HLS at the IETF’s HLS Interest Day. He says top shows have grown their audience mor...

12 Okt 7min

The New Rules of Podcast Advertising, Automating the Average, & More

This week in the business of podcasting:Tom Webster says AI is the average machine, so podcasters should hand it routine work like show notes and ad operations and protect the host-read ad and the sho...

9 Okt 11min

Resetting Podcasting's Thermostat, Ad Spend Increase, & More

Today in the business of podcasting:Tom Webster says AI is the average machine, so hand it the routine podcasting work like show notes, transcripts and ad ops, and protect the human work of host-read ...

8 Okt 6min

Reset Your Thermostat

This week Tom Webster reports back from Denver, where Content Marketing World, LIONS, and The Market Research Event shared one expo floor and nearly every booth was selling an AI-augmented something. ...

8 Okt 10min

Canadian Listeners on AI Audio, Apple's Ad Tech Blocklist, & More

Today in the business of podcasting:A Signal Hill Insights survey of 6,161 Canadians finds AM/FM radio still holds 46% of in-car listening, while 68% of Canadians dislike AI-generated podcasts and onl...

7 Okt 7min

Lessons on Podcast Impressions, Barometer Brand Suitability on Amazon Ads, & More

Today in the business of podcasting:Sounds Profitable Partner Tom Webster and ADOPTER Media's Glenn Rubenstein host a free webinar on October 13 at 2:00 p.m. ET, using new Podcast Atlas analysis to pr...

6 Okt 7min

Industry Leaders on Scale, Podcast Landscape 2026 Debuts, & More

This week in the business of podcasting:Sounds Profitable's Podcast Landscape 2026 shows podcast reach holding steady at 74% of U.S. adults, while Netflix debuts as the third most-used podcast platfor...

2 Okt 9min

The Podcast Landscape 2026 Pt. 1, Podcasting's Place in the Mix, & More

Today in the business of podcasting:Sounds Profitable's Podcast Landscape 2026 finds U.S. podcast reach holding steady at 74% of adults, with Netflix arriving as a top-three platform and weekly video ...

1 Okt 7min