Sounds Profitable16 Jun 2023

Podcast Listeners Receptive to Political Ads & 2 Other Stories

This week's stories: Podcast listeners well disposed to political ads (Veritonic)Let’s Think about Podcast Consumers, Not Just Listeners Can A Million Ads Simplify Hyperlocal Audio Ads By Creating Even More Of Them?Partner Events: “Demystifying Brand Lift: Measuring How Audio Ad Campaigns Resonate with Listeners.” “How Creative Testing Drives Success in Audio.”“The Podcast Opportunity: Buyer Perceptions of Podcast Advertising”Quick Hits:

What AI Will Never be Able to Do That People Can by Scott Klass. With AI discourse focusing on the hypotheticals of replacing on-air talent, SoundStack CMO Klass addresses the need for a human experience in the customer service side of advertising.
Is the podcast bubble starting to burst? by Nick Bonyhady. A look at podcasting’s listener growth (and recent lack thereof) in Australia, showing there’s less of a balloon and more of a new normal catching up to the statistical anomaly of the surge in new podcasts spurred by pandemic.
Podsights goes free-to-use and rebrands as Spotify Ad Analytics by Reem Makari. Rebranded to Spotify Ad Analytics, the platform offers free pixel tracking and has expanded to more countries. Brand lift studies are still Spotify app only, but are included for free with campaigns that meet a minimum spend and reach threshold.
Podscribe Launches Automated Ad Scoring The new tool, powered by ChatGPT, automatically grades the quality of ad reads on a scale of 1 to 10 using criteria like how clearly the product was endorsed, and how personalized the recommendation was.
Narrativ Launches Mobile App Open Beta. Generative AI startup Narrativ generates audio versions of news articles and monetizes via audio ads. The mobile app currently hosts content from several collegiate newspapers and will soon incorporate national news and Associated Press articles.

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Episoder(1049)

The 2027 Ambies Open for Submissions, IAB Labels AI-Made Ads, & More

Today in the business of podcasting:The Podcast Academy opened submissions for the 2027 Ambies, spanning 23 show categories. This cycle adds Best Music Podcast, Episode of The Year, and a new Advertis...

19 Aug 6min

That Stupid Radio

A nine-button Italian radio with a dead app can teach us some lessons about podcast discovery.Written by Tom WebsterEdited and narrated by Gavin Gaddis"Find the full article here.

19 Aug 16min

The YouTube Definition of a View, Podcast Study 2026 Announced, & More

Today in the business of podcasting:Spotify says a bug, not a policy, made a podcast ad appear unskippable, telling Podnews the 15-second skip was hidden in the viral example and has since been fixed ...

18 Aug 6min

Spotify's "Unskippable" Ads, Video in Podcasting's Top 50, & More

Today in the business of podcasting:Register for Ask a Marketer: How Advertisers Read the ResearchSpotify has begun selling unskippable podcast ads that Premium listeners cannot jump past, even with t...

17 Aug 7min

First Podcast Movement NYC Speakers, Nielsen to Acquire DoubleVerify, & More

This week in the business of podcasting:Tom Webster walks through Podcast Movement's five-day takeover of Terminal 5 in New York City, from the inaugural Sounds Profitable Business Summit to a creator...

14 Aug 10min

Podcast Movement unveils its NYC lineup, Alex Cooper's Unwell raises at $500M, & More

Today in the business of podcasting:Tom Webster details Sounds Profitable's five-day takeover of New York City's Terminal 5 in September, spanning the partner-only Business Summit, the IAB Podcast Upf...

13 Aug 4min

Spotify's AI Disclosure, Acast Acquires Backyard Ventures, & More

Today in the business of podcasting:Acast acquires Backyard Ventures for $20 million, adding more than 200 premium creators across podcasts, YouTube, newsletters, and social to accelerate omnichannel ...

12 Aug 7min

Five Days at Terminal 5

Register for Podcast Movement 2026In this week's Sounds Profitable newsletter, Tom Webster breaks down the company's most ambitious week yet: five days taking over Terminal 5 in New York this Septembe...

12 Aug 10min