Audio Ads Outperform Video for Attention & 2 Other Stories

Audio Ads Outperform Video for Attention & 2 Other Stories

This week's stories: Audio Ads Outperform Video for Attention and Brand Recall, Dentsu Study Finds. The ad slowdown (or lack thereof) gives the industry reason to hopethe kids podcast listener report
Quick Hits: Introducing The Download by Bryan BarlettaThe Download is now a daily podcast, covering news important to the business of podcasting Monday through Thursday, with the usual weekly recap continuing on Fridays. NAVA posts info for SAG-AFTRA strike.The National Association of Voice Actors has released a one-sheet clarifying what types of work NAVA actors can or cannot do during the SAG-AFTRA strike. SiriusXM is betting big on its next-gen app by Amrita KhalidThe much-teased new SiriusXM app is set to debut this fall and was brought up during the recent Q2 earnings call.WPP & Spotify Announce First-of-its-Kind Global PartnershipBritish communications and advertising holding company WPP is now in a global strategic partnership with Spotify to give its clients access to Spotify’s ad products and scaling capabilities.

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Episoder(1049)

The 2027 Ambies Open for Submissions, IAB Labels AI-Made Ads, & More

The 2027 Ambies Open for Submissions, IAB Labels AI-Made Ads, & More

Today in the business of podcasting:The Podcast Academy opened submissions for the 2027 Ambies, spanning 23 show categories. This cycle adds Best Music Podcast, Episode of The Year, and a new Advertis...

19 Aug 6min

That Stupid Radio

That Stupid Radio

A nine-button Italian radio with a dead app can teach us some lessons about podcast discovery.Written by Tom WebsterEdited and narrated by Gavin Gaddis"Find the full article here.

19 Aug 16min

The YouTube Definition of a View, Podcast Study 2026 Announced, & More

The YouTube Definition of a View, Podcast Study 2026 Announced, & More

Today in the business of podcasting:Spotify says a bug, not a policy, made a podcast ad appear unskippable, telling Podnews the 15-second skip was hidden in the viral example and has since been fixed ...

18 Aug 6min

Spotify's "Unskippable" Ads, Video in Podcasting's Top 50, & More

Spotify's "Unskippable" Ads, Video in Podcasting's Top 50, & More

Today in the business of podcasting:Register for Ask a Marketer: How Advertisers Read the ResearchSpotify has begun selling unskippable podcast ads that Premium listeners cannot jump past, even with t...

17 Aug 7min

First Podcast Movement NYC Speakers, Nielsen to Acquire DoubleVerify, & More

First Podcast Movement NYC Speakers, Nielsen to Acquire DoubleVerify, & More

This week in the business of podcasting:Tom Webster walks through Podcast Movement's five-day takeover of Terminal 5 in New York City, from the inaugural Sounds Profitable Business Summit to a creator...

14 Aug 10min

Podcast Movement unveils its NYC lineup, Alex Cooper's Unwell raises at $500M, & More

Podcast Movement unveils its NYC lineup, Alex Cooper's Unwell raises at $500M, & More

Today in the business of podcasting:Tom Webster details Sounds Profitable's five-day takeover of New York City's Terminal 5 in September, spanning the partner-only Business Summit, the IAB Podcast Upf...

13 Aug 4min

Spotify's AI Disclosure, Acast Acquires Backyard Ventures, & More

Spotify's AI Disclosure, Acast Acquires Backyard Ventures, & More

Today in the business of podcasting:Acast acquires Backyard Ventures for $20 million, adding more than 200 premium creators across podcasts, YouTube, newsletters, and social to accelerate omnichannel ...

12 Aug 7min

Five Days at Terminal 5

Five Days at Terminal 5

Register for Podcast Movement 2026In this week's Sounds Profitable newsletter, Tom Webster breaks down the company's most ambitious week yet: five days taking over Terminal 5 in New York this Septembe...

12 Aug 10min

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