Sounds Profitable29 Sep 2023

Spotify's AI Translator, New Apple Podcasts, SXSW x Podcasting, & More

Here's what you need to know for this week in the business of podcasting:Apple Podcasts Updates with iOS17 https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-launch-on-apple-podcasts/Spotify Announces Voice Translation https://newsroom.spotify.com/2023-09-25/ai-voice-translation-pilot-lex-fridman-dax-shepard-steven-bartlett/Hispanic Audiences Love Audio, But Spanish Less of a Factor https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastGetting “Dabblers” to Embrace Podcasting https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastQuick Hits: SXSW x Podcasting by Bryan Barletta. Bryan announces the Sounds Profitable Business of Podcasting event on March 9th, 2023, inside SXSW. Tell Me a Story: What Podcast Format Works Best for Brands? By Annalise Nielsen. Pacific Content and Signal Hill Insights team up to examine what kinds of branded content have the best impact. Spoiler alert: edited narratives cause more brand lift than unedited chat-casts. How the industry can support Queer podcasting by Reem Makari. PodPod offers an extensive look into how the industry can meaningfully support queer podcasting.Realm Acquires Lipstick & Vinyl Podcast Network. The acquisition joins Realm’s 6,000+ hours of content with Lipstick & Vinyl’s slate of popular unscripted podcasts targeting women in the 20s and 30s. AdLarge Partners With Barometer to Uphold Brand Safety & Suitability. The partnership will enable AdLarge to monitor their podcast portfolio with Barometer’s AI-powered brand safety and suitability platform. Google Podcasts to shut down in 2024 with listeners migrated to YouTube Music by Sarah Perez. Next year Google Podcasts will join Stitcher in the big podcast app farm in the sky as it’s retired to incorporate all Google audio services into YouTube Music.

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Episoder(971)

Remembering Podcasting's Strengths, Spotify Upgrades Partner Program, & More

This week in the business of podcasting: Remembering what makes podcasts great, GenAI's indie podcast blindspot, Spotify updated requirements for the Partner Program, why podcasting is a must-have for...

9 Jan 11min

How GenAI Finds Podcasts, The Age of Vodcasts, & More

Today in the business of podcasting: Remembering what makes podcasts great, how AI is searching for podcasts, and Netflix video podcasts are generating articles. Find links to every article covered by...

8 Jan 6min

Spotify Updates Partner Program, New iHeartMedia Video Podcast Platform, & More

Today in the business of podcasting: Spotify has lowered the barrier to entry for Spotify Partner Program, ADOPTER Media talks listening experience with podcast ads, and iHeartMedia upgrades their vid...

7 Jan 5min

Podcasting's Trust in Sports, Live Tours Continue Growing, & More

Today in the business of podcasting: Jim Salveson on sports podcasting's powers, CMOs discuss 2026 priorities, podcasts on the living room screen, podcast live shows are pulling in the big bucks (and ...

6 Jan 7min

700mil Hours of YouTube Podcasts, GenAI's Indie Pod Issue, & More

Today in the business of podcasting: the company stripping ads from podcasts for money, why AI doesn't recommend indie podcasts, video podcast production hiccups, 700 million hours of YouTube podcasts...

5 Jan 9min

Podcasting's Creator Churn Problem, Netflix is Making Deals, & More

Today in the business of podcasting: podcasting's creator churn problem (and how to fix it), Oxford Road has had a couple studies this week, Netflix has been making deals, and Signal Hill Insights loo...

19 Des 202511min

Audio's UK ROI Moment, Netflix Licenses Barstool Sports Pods, & More

Today in the business of podcasting: Netflix signs several Barstool Sports video podcasts, graphs showing why YouTube is at the top of the media watch-time pile, and a look back at audio data for the ...

18 Des 20255min

The Inventory and The Scale

Podcasting has a creator churn problem that needs fixing. Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article here on Sounds ...

18 Des 20259min